Ancient Capital bustling with visitors

Ancient Capital bustling with visitors

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days...
“Ao dai passing down the streets”

This activity is part of the Hue Community Ao Dai Week 2025 (taking place from June 6 to 25, 2025), aiming to honor the traditional cultural beauty, promote the brand name “Hue - The Capital of Ao Dai”,...

“Ao dai passing down the streets”
Green and sustainable tourism development:
Hue spreads a new vision

As the only city in Vietnam with a monument complex recognized by UNESCO as a World Cultural Heritage, Hue understands well the equation between conservation and development...

Hue spreads a new vision
Capturing preferences, tapping into domestic visitors

Given the trend of more independent and family group travelers, along with requests for individual service selections, travel agencies have shifted their directions, developing and offering various services,...

Capturing preferences, tapping into domestic visitors
Lagoon coffee

With its unique beauty and charm, enjoying coffee while admiring the Tam Giang - Cau Hai lagoon is a fresh and captivating experience for visitors from near and far...

Lagoon coffee
Promoting Hue tourism in the South Korean market

The South Korean market is one of the key international markets of interest not only for Hue tourism in particular but also for the other localities in Central Vietnam region.

Promoting Hue tourism in the South Korean market
Plastic-reduced tourism site launched in Tam Giang lagoon

With support from the Department of Tourism, the TVA Project, and local authorities, eight tourism service businesses in Quang Loi have pledged to implement specific measures to reduce plastic waste in their operations.

Plastic-reduced tourism site launched in Tam Giang lagoon
Inspiring tourists to Hue

In order to bring tourism of the Ancient Capital further, the city aims to continue to promote Hue as a destinations and tourist products through many channels, including promoting through mass media and Bloggers, KOLs, Vlogs,...

Inspiring tourists to Hue
Attracting luxury tourists to Hue

It is considered a positive sign because Hue now appears to welcome wealthy tourists through nearly all forms of transportation in addition to air travel.

Attracting luxury tourists to Hue
Hue Beef Noodles from Ms. Cuong and Mr. Diep

Recently, Hue beef noodles was selected by the culinary website Taste Atlas for the list of "100 best soup dishes in the world," with Pho ranked 6th and Bun Bo ranked 16th.

Hue Beef Noodles from Ms Cuong and Mr Diep
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