Developing spiritual cultural tourism

Developing spiritual cultural tourism

Spiritual cultural tourism is increasingly considered one of the most attractive tourism products for both domestic and international visitors.
Green tourism brand positioned

A major strength of Hue’s tourism lies in its natural environment, which remains largely untouched, with greenery blanketing everywhere.

Green tourism brand positioned
The storyteller of Doi village

In the space of the guol house, where the sound of gongs still echoes during each festival season, Non told us the story of her village - simple yet captivating like the wind from the great forest.

The storyteller of Doi village
“Ao dai passing down the streets”

This activity is part of the Hue Community Ao Dai Week 2025 (taking place from June 6 to 25, 2025), aiming to honor the traditional cultural beauty, promote the brand name “Hue - The Capital of Ao Dai”,...

“Ao dai passing down the streets”
Green and sustainable tourism development:
Hue spreads a new vision

As the only city in Vietnam with a monument complex recognized by UNESCO as a World Cultural Heritage, Hue understands well the equation between conservation and development...

Hue spreads a new vision
Capturing preferences, tapping into domestic visitors

Given the trend of more independent and family group travelers, along with requests for individual service selections, travel agencies have shifted their directions, developing and offering various services,...

Capturing preferences, tapping into domestic visitors
Lagoon coffee

With its unique beauty and charm, enjoying coffee while admiring the Tam Giang - Cau Hai lagoon is a fresh and captivating experience for visitors from near and far...

Lagoon coffee
Promoting Hue tourism in the South Korean market

The South Korean market is one of the key international markets of interest not only for Hue tourism in particular but also for the other localities in Central Vietnam region.

Promoting Hue tourism in the South Korean market
Plastic-reduced tourism site launched in Tam Giang lagoon

With support from the Department of Tourism, the TVA Project, and local authorities, eight tourism service businesses in Quang Loi have pledged to implement specific measures to reduce plastic waste in their operations.

Plastic-reduced tourism site launched in Tam Giang lagoon
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