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| Vice Chairman of the City People’s Committee Tran Huu Thuy Giang spoke at the conference |
Speaking at the conference, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang said that Hue’s tourism sector had recorded positive signs in the first 10 months of the year. The total number of visitor arrivals in Hue was estimated at more than 6.9 million, up 28.36% year-on-year, including over 2 million international visitors.
However, global uncertainties, energy prices, transportation costs, and economic instability have posed numerous difficulties and challenges for the tourism sector. The changing context calls for appropriate new policies, including well-targeted tourism stimulus policies.
According to the Vice Chairman, every locality and destination has its own strengths and weaknesses. Based on a review and assessment of the existing tourism products, the city will restructure its tourism products and develop new ones, focusing on medical tourism, wellness tourism, culinary tourism, rainy-season tourism, and event-based tourism products.
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| Signing of a memorandum of understanding on cooperation in medical tourism and wellness tourism |
As part of the program, businesses introduced two flagship events expected to take place in 2027, including Hue Wonderverse Music Fest, and The Hue Creators.
Another highlight was the introduction of Hue TRIPO - AI Trip Planner, an artificial intelligence-powered platform that helps visitors create personalized travel itineraries in Hue. The platform integrates various features, including itinerary recommendations, cost estimates, automated audio guides, ticket purchasing assistance, and virtual visits to tourist attractions, contributing to promoting digital transformation and enhancing visitor experience. The platform is available at: https://huetripo.hue.gov.vn/trip-planner.
The conference also introduced the project ‘Developing medical tourism in Hue City for 2026 - 2030, with a vision to 2035’, which aims to leverage the city’s strengths in specialized healthcare, and connect medical examination, treatment, and wellness care services with leisure and tourism experiences.
On this occasion, the City Tourism Association signed a memorandum of understanding with healthcare facilities to strengthen ties, and gradually develop medical tourism products that match the potential.