Ancient Capital bustling with visitors

Ancient Capital bustling with visitors

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days...
Hue develops green tourism

To many tourists, Hue stands out for its green trees, the Perfume River, and the way local people embrace eco-friendly and rustic tourism practices.

Hue develops green tourism
The hills of Hue mesmerize tourists

Aside from famous historical sites and landmarks, during this year’s April 30 and May 1 holidays, Thien An Hill and Vong Canh Hill became ideal destinations for both local and out-of-town tourists.

The hills of Hue mesmerize tourists
Promoting Hue tourism in Europe

In 2025, Hue City has been honored to host the National Tourism Year. Promoting Vietnam's cultural values associated with Hue in the key European markets is an opportunity to introduce culture and tourist destinations

Promoting Hue tourism in Europe
Self-guided tours on the rise over holiday

With the development of technology offering various conveniences, along with diverse information and supporting devices, many tourists, particularly the younger generation and families, tend to prefer self-guided tours.

Self-guided tours on the rise over holiday
Attracting visitors to summer festival

According to tourism experts, festival, cultural, and sports activities are closely interconnected, serving as a driving force for tourism development and the promotion of tourism, culture, and destinations.

Attracting visitors to summer festival
Opening of O Lau upriver ecotourism site

Ever since the Thuong nguon O Lau (Ham Heo) Ecotourism Site was officially recognized, during summer, it attracts an average of 500 - 700 guests per day for sightseeing, entertainment, and stream bathing.

Opening of O Lau upriver ecotourism site
Many new features at the Hue - Culinary Capital Festival

The cuisine at the booths will be rich and diverse. Besides the royal cuisine zone, the organizing committee will also arrange areas for showcasing and introducing vegetarian cuisine, ethnic cuisine, folk cuisine, and street food...

Many new features at the Hue - Culinary Capital Festival
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