Ancient Capital bustling with visitors

Ancient Capital bustling with visitors

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days...
Building up a “Smoke-free” tourism environment

The active participation of accommodation establishments in Hue City in supporting tobacco harm prevention and control demonstrates their role and responsibility in protecting public health.

Building up a “Smoke-free” tourism environment
Over 4 million tourist arrivals to Hue in July 2025

In 2025, Hue has the honor of being chosen to host the National Tourism Year, with numerous events and activities being organized. This can be considered a major opportunity to attract more visitors to Hue.

Over 4 million tourist arrivals to Hue in July 2025
Hue hosts its first-ever City Trail race

The event will take place from November 1st - 2nd at Nghinh Luong Pavilion and along several of the city’s signature heritage routes. It is also the first City Trail race to be held in Hue.

Hue hosts its first-ever City Trail race
Let the streets “tell stories” of Hue tourism

For Hue, while high expectations for revenue may not yet be realistic, allowing the streets themselves to “tell stories” will certainly add charm to this land of the Huong River and Ngu Mountain.

Let the streets “tell stories” of Hue tourism
Connecting golf tourism products

This is a golden opportunity for Hue to develop a well-structured strategy connecting local tourism products with high-end golf tourism.

Connecting golf tourism products
Developing spiritual cultural tourism

Spiritual cultural tourism is increasingly considered one of the most attractive tourism products for both domestic and international visitors.

Developing spiritual cultural tourism
Green tourism brand positioned

A major strength of Hue’s tourism lies in its natural environment, which remains largely untouched, with greenery blanketing everywhere.

Green tourism brand positioned
The storyteller of Doi village

In the space of the guol house, where the sound of gongs still echoes during each festival season, Non told us the story of her village - simple yet captivating like the wind from the great forest.

The storyteller of Doi village
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