Projects bringing heritage ‘back to life’

Projects bringing heritage ‘back to life’

More than three decades after UNESCO inscribed the Complex of Hue Monuments as a World Cultural Heritage Site (1993), nearly 200 structures and components have been restored, helping turn heritage into a resource for development...
A Chance for Hue to Tell Its Cultural Stories to the World

Hue’s nomination for Asia’s Leading Culture City Destination reflects international recognition of the cultural, historical, and heritage values that the former imperial capital has diligently preserved and promoted over the years.

A Chance for Hue to Tell Its Cultural Stories to the World
Heritage paves the way for creative economy

After more than two decades of organizing festival seasons, Hue now stands at a turning point: moving beyond cultural events alone toward developing a cultural economy rooted in heritage.

Heritage paves the way for creative economy
Telling Stories of Lotus Fragrance Through Art

“Thuc Thuy Show” offers visitors a unique immersive journey, blending performance art, lighting, music, and lotus-inspired cuisine to recreate Hue’s cultural and culinary heritage in a creative and contemporary lens.

Telling Stories of Lotus Fragrance Through Art
Rising from mud like lotus

The Hue lotus brand has now been registered for protection under the form of a collective trademark, bringing much value to growers and business units.

Rising from mud like lotus
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