Travel

On March 26, the operator will offer a 50% discount on tickets for the “Connecting Central Heritage” train. In addition, a 10% discount will be applied to train tickets for trips running from March 27 to April 1, 2026.

When each flight achieves healthy load factors, airline and partner confidence will grow, paving the way for increased frequency and long-term commercial operations.

The Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

In the first two months, the number of tourists to Hue rose nearly 48% year-on-year, reaching an estimated of over 1.2 million arrivals.

This marks the second international cruise ship to undergo health quarantine procedures since the beginning of the year.

Particularly, over the 9-day period from February 14 to February 22, 2026, the total number of visitors to Hue City was estimated at over 523,000 tourist arrivals, increasing 245% year-on-year.

Two world heritage cities - York (the UK) and Kyoto (Japan) - have been implementing Net Zero tourism models that Hue can refer and adapt to its local context.

During the 9-day Lunar New Year holiday, occupancy is projected to reach the peak on the third day of Tet (February 19, 2026) at 99%, followed by the fourth day (February 20) at 96%.

Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain.

The city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.

On the evening of January 30, Hue City Tourism Association held a meeting and launched the implementation of its work plan in 2026.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

Hue tourism sector is repositioning its market in a manner aligned with the heritage urban model, focusing on developing green tourism, sustainable tourism, and targeting visitor segments with high potential.

This year, HOTLIST 2025 expands into new areas of the tourism industry, featuring 7 categories: Hospitality (accommodation and hotel services); Aviation; Travel Design & Experiences; Destination...

Hue has consistently identified tourism as a key economic pillar, investing in its development and crafting strategies to elevate the sector so that it can make a commensurate contribution to the city’s overall growth.