Travel

The surge in visitor numbers has not only breathed new life into the city’s tourism sector but has also given Hue valuable insights and experience as it pursues a long-term and sustainable growth strategy.

As tourism increasingly shifts toward experiences closely connected with nature and local ways of life, Ru Cha is opening up a promising new direction for tourism development in Hoa Chau Ward.

The surge in tourist arrivals, coupled with strong growth in tourism revenue, further underscores Hue’s appeal as a destination, contributing to providing fresh momentum for the city’s tourism sector in the final months of 2026.

On September 2, the first visitors officially experienced a combined journey by sightseeing bus and electric boat, connecting the Imperial Citadel with the Huong River via the Ngu Ha and the Dong Ba routes.

Recent culinary events and festivals in Hue have emerged as popular gathering points, drawing crowds of visitors from near and far. However, what truly retains them is not merely the flavors or the festive atmosphere...

From the Imperial Citadel and heritage sites to scenic spots,... visitors can be seen sightseeing, experiencing local activities, and capturing memorable moments on their journey to discover the Ancient Capital.

The proactive, thorough preparation and professional service spirit of accommodation establishments will help give visitors a more well-rounded experience, leaving a beautiful impression on their journey to Hue.

Through direct networking activities, Hue expressed its hope to expand its cooperation network with localities, associations, and businesses in Northeastern Thailand...

For Hue, authentic and responsible reviews not only bring the city closer to travelers from near and far, but also help preserve the values that shape the distinctive identity of this heritage city.

To mark the launch, Vietnam’s railway sector is rolling out a major promotional program alongside a series of unique experiential activities.

To handle the expected surge in visitors and pressure on accommodation capacity, Ms. Tram stated that Hue's tourism sector is proactively monitoring market trends, occupancy rates, and service capacity.

Under the theme “Vibrant Connections - Global Destinations”, ITE HCMC 2026 aims to build a borderless tourism ecosystem by combining digital technology and artificial intelligence with heritage values and cultural identity.

Located southwest of Hue’s Imperial Citadel, at an elevation of more than 430 meters above sea level, Mount Kim Phung has long been a destination for nature lovers who wish to conquer its summit and take in a panoramic view...

The total number of tourists to Hue City during this holiday is expected to reach about 535,000 arrivals, witnessing an increase of 173% compared to 2025.

Drawing from the experience of the last April 30 - May 1 holiday, the tourism sector continues to propose accommodation distribution solutions.