Travel

The program is one of Hue City’s flagship international tourism promotion initiatives in 2026, contributing to realizing its vision of building the brand name ‘Hue - Land of Happiness’.

After years of implementation, the application of digital technology in Hue's tourism sector has entered a new phase of development, with transportation, dining and heritage exploration services being connected across digital platforms

To further enhance the visibility of Hue as an attractive destination, the tourism sector needs to continue to introduce innovative approaches to tourism communication, promotion, marketing, and digital transformation.

Hue is now looking to host large-scale sailing regattas as part of Hue Festival and its broader strategy for coastal tourism development.

Leveraging its brand strength as the “culinary capital”, Hue’s systematic investment in hotel and restaurant services is expected to extend visitors’ length of stay, and strengthen the attraction for the high-spending tourist segment.

Not only Vietnamese customers, Hue Thuong restaurant also attracts many Japanese diners. Along with its food, Ms. Thoi also imbues into Hue Thuong with many elements of home: from bowls, plates to simple wooden furniture, conical hats.

From a once-pristine and lesser-known destination, A Lin Stream has gradually attracted visitors, contributing to the livelihoods of local residents in the highlands.

Not overly elaborate yet remarkably refined, the harmonious and refreshing flavors of Hue's cuisine have a unique charm for many visitors when summer comes.

The online voting round is now underway and will remain open until August 7, 2026. Locals, visitors, and relevant stakeholders are invited to vote at https://www.worldtravelawards.com/vote-r4.

Over three days of the “Lang Co - World Beautiful Bay 2026” program, Chan May - Lang Co Commune welcomed 38,000 visitor arrivals who came to sightsee, relax, and experience the series of activities held as part of the program.

On the morning of June 7, the Chan May - Lang Co running race officially took place at the Nguyen Van Pedestrian Street along An Cu Lagoon (Lap An Lagoon).

On the morning of June 6, as part of the series of activities under “Lang Co - World Beautiful Bay 2026”, a sailing performance on the Bay’s waters was held for the first time.

The program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values...

At present, many highland localities organize festivals, showcase traditional culture, promote local cuisine, and develop homestay services.

The “Lang Co - World Beautiful Bay 2026” program is scheduled to take place from June 5th to 7th, while several accompanying activities will also be organized from May onward.