Travel

Hue is also benefiting from visitors acting as “tourism ambassadors”, while international travel rankings continue to favor the destination.

The implementation of these criteria aims to concretize the orientation for sustainable, environmentally friendly tourism development, in alignment with the national green growth strategy.

Through service upgrades and improved coordination, Hue is steadily demonstrating its ability to handle large number of visitors while preserving its unique identity, an essential element in encouraging tourists to return.

This achievement not only affirms the hotel’s standing but also contributes to upgrading the brand name and images of Hue tourism as a distinctive destination on the global tourism map.

Mr. Nguyen Khac Toan, Chairman of Hue City People’s Committee, on behalf of the leadership and people of Hue City, sent a letter of appreciation to valued domestic and international visitors who chose Hue as their destination...

The Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

On May 1 alone, ticket revenue at heritage sites exceeded 4,2 billion VND, with a total of 30.765 visitors, including more than 26.500 domestic visitors and over 4.260 international visitors. Nearly 1.380 tickets were purchased online.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days...

Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes..., the local waterway tourism is expected to be unlocked.

For years, the tourism sector has emphasized the need to tap into cultural depth, local identity, and community-based sustainable development.

Based on statistics from accommodation registrations, visits to tourist attractions, and related data, the total number of visitors to Hue during the holiday period (from April 24 to 28) is estimated at approximately 310.500.

Vice Chairman Tran Huu Thuy Giang emphasized that to ensure sustainable development of community-based tourism, the locality must clearly define priorities and avoid scattered, fragmented investment.

To timely serve visitors during the upcoming Hung Kings Commemoration Day and the April 30 - May 1 holidays, the Department of Tourism announced communication channels to provide information on accommodation and tourism services.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values...

In the coming period, Hue aims to develop marine tourism into one of the key pillars of its tourism sector, diversifying products and gradually reducing reliance on heritage tourism.