Honoring Vietnamese tea culture, creating new products for Hue tourism

Honoring Vietnamese tea culture, creating new products for Hue tourism

Held in Hue for the first time, the International Tea Festival carries the mission of honoring Vietnamese tea culture, fostering dialogue and connections among tea artisans and tea professionals from Vietnam and abroad...
Promoting Hue tourism to high-potential markets

Building on the success of recent promotional campaigns in Europe, Hue - Da Nang have jointly launched a program to promote tourism in Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

Promoting Hue tourism to high-potential markets
Traveling to Hue for the September 2nd Holiday

The weather in Hue from August 31 was quite pleasant, favoring tourists’ travel and experiences. This year’s holiday, many families and groups of young people opted for self-guided trips,...

Traveling to Hue for the September 2nd Holiday
Introducing Hue Times Square project

The project was created with the ambition of becoming a new architectural and cultural symbol of Hue - a high-end tourist and entertainment destination.

Introducing Hue Times Square project
Many unique activities at Hue Wellness Tourism Week 2025

Hue Wellness Tourism Week will be organized on a larger scale and with more programs and events than last year. Hue Wellness Tourism Week 2025 will be introduced to both local people, domestic and international visitors.

Many unique activities at Hue Wellness Tourism Week 2025
Independent travel and short tours on the rise

As the last long holiday of the year, the September 2 break is a popular choice for many residents and tourists to travel. A survey of travel agencies in Hue shows a strong demand for tourism during this occasion...

Independent travel and short tours on the rise
“Go slow, feel deep”

Hue has the advantage to create a distinctive offering. In some ways, slow travel stands as a signature product that contrasts with mass tourism and its busy, vibrant activities.

“Go slow, feel deep”
Market analysis for Hue tourism

Identifying tourism and services as a key economic sector, Hue City has set out a comprehensive development strategy that not only aims to increase visitor numbers but also focuses on market expansion, boosting visitor spending...

Market analysis for Hue tourism
Building up a “Smoke-free” tourism environment

The active participation of accommodation establishments in Hue City in supporting tobacco harm prevention and control demonstrates their role and responsibility in protecting public health.

Building up a “Smoke-free” tourism environment
Over 4 million tourist arrivals to Hue in July 2025

In 2025, Hue has the honor of being chosen to host the National Tourism Year, with numerous events and activities being organized. This can be considered a major opportunity to attract more visitors to Hue.

Over 4 million tourist arrivals to Hue in July 2025
Hue hosts its first-ever City Trail race

The event will take place from November 1st - 2nd at Nghinh Luong Pavilion and along several of the city’s signature heritage routes. It is also the first City Trail race to be held in Hue.

Hue hosts its first-ever City Trail race
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