Welcoming the first charter flight from Shenzhen China to Hue

Welcoming the first charter flight from Shenzhen (China) to Hue

All passengers on the flight were welcomed with flowers, commemorative gifts, and celebratory performances featuring Royal Court Music and vibrant unicorn dances.
Introducing Hue Times Square project

The project was created with the ambition of becoming a new architectural and cultural symbol of Hue - a high-end tourist and entertainment destination.

Introducing Hue Times Square project
Many unique activities at Hue Wellness Tourism Week 2025

Hue Wellness Tourism Week will be organized on a larger scale and with more programs and events than last year. Hue Wellness Tourism Week 2025 will be introduced to both local people, domestic and international visitors.

Many unique activities at Hue Wellness Tourism Week 2025
Independent travel and short tours on the rise

As the last long holiday of the year, the September 2 break is a popular choice for many residents and tourists to travel. A survey of travel agencies in Hue shows a strong demand for tourism during this occasion...

Independent travel and short tours on the rise
“Go slow, feel deep”

Hue has the advantage to create a distinctive offering. In some ways, slow travel stands as a signature product that contrasts with mass tourism and its busy, vibrant activities.

“Go slow, feel deep”
Market analysis for Hue tourism

Identifying tourism and services as a key economic sector, Hue City has set out a comprehensive development strategy that not only aims to increase visitor numbers but also focuses on market expansion, boosting visitor spending...

Market analysis for Hue tourism
Building up a “Smoke-free” tourism environment

The active participation of accommodation establishments in Hue City in supporting tobacco harm prevention and control demonstrates their role and responsibility in protecting public health.

Building up a “Smoke-free” tourism environment
Over 4 million tourist arrivals to Hue in July 2025

In 2025, Hue has the honor of being chosen to host the National Tourism Year, with numerous events and activities being organized. This can be considered a major opportunity to attract more visitors to Hue.

Over 4 million tourist arrivals to Hue in July 2025
Hue hosts its first-ever City Trail race

The event will take place from November 1st - 2nd at Nghinh Luong Pavilion and along several of the city’s signature heritage routes. It is also the first City Trail race to be held in Hue.

Hue hosts its first-ever City Trail race
Let the streets “tell stories” of Hue tourism

For Hue, while high expectations for revenue may not yet be realistic, allowing the streets themselves to “tell stories” will certainly add charm to this land of the Huong River and Ngu Mountain.

Let the streets “tell stories” of Hue tourism
Connecting golf tourism products

This is a golden opportunity for Hue to develop a well-structured strategy connecting local tourism products with high-end golf tourism.

Connecting golf tourism products
Developing spiritual cultural tourism

Spiritual cultural tourism is increasingly considered one of the most attractive tourism products for both domestic and international visitors.

Developing spiritual cultural tourism
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