Developing spiritual cultural tourism

Spiritual cultural tourism is increasingly considered one of the most attractive tourism products for both domestic and international visitors.

Developing spiritual cultural tourism
Green tourism brand positioned

A major strength of Hue’s tourism lies in its natural environment, which remains largely untouched, with greenery blanketing everywhere.

Green tourism brand positioned
The storyteller of Doi village

In the space of the guol house, where the sound of gongs still echoes during each festival season, Non told us the story of her village - simple yet captivating like the wind from the great forest.

The storyteller of Doi village
“Ao dai passing down the streets”

This activity is part of the Hue Community Ao Dai Week 2025 (taking place from June 6 to 25, 2025), aiming to honor the traditional cultural beauty, promote the brand name “Hue - The Capital of Ao Dai”,...

“Ao dai passing down the streets”
Green and sustainable tourism development:
Hue spreads a new vision

As the only city in Vietnam with a monument complex recognized by UNESCO as a World Cultural Heritage, Hue understands well the equation between conservation and development...

Hue spreads a new vision
Capturing preferences, tapping into domestic visitors

Given the trend of more independent and family group travelers, along with requests for individual service selections, travel agencies have shifted their directions, developing and offering various services,...

Capturing preferences, tapping into domestic visitors
Lagoon coffee

With its unique beauty and charm, enjoying coffee while admiring the Tam Giang - Cau Hai lagoon is a fresh and captivating experience for visitors from near and far...

Lagoon coffee
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