Travel

The Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

On May 1 alone, ticket revenue at heritage sites exceeded 4,2 billion VND, with a total of 30.765 visitors, including more than 26.500 domestic visitors and over 4.260 international visitors. Nearly 1.380 tickets were purchased online.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days...

Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes..., the local waterway tourism is expected to be unlocked.

For years, the tourism sector has emphasized the need to tap into cultural depth, local identity, and community-based sustainable development.

Based on statistics from accommodation registrations, visits to tourist attractions, and related data, the total number of visitors to Hue during the holiday period (from April 24 to 28) is estimated at approximately 310.500.

Vice Chairman Tran Huu Thuy Giang emphasized that to ensure sustainable development of community-based tourism, the locality must clearly define priorities and avoid scattered, fragmented investment.

To timely serve visitors during the upcoming Hung Kings Commemoration Day and the April 30 - May 1 holidays, the Department of Tourism announced communication channels to provide information on accommodation and tourism services.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values...

In the coming period, Hue aims to develop marine tourism into one of the key pillars of its tourism sector, diversifying products and gradually reducing reliance on heritage tourism.

The policy is designed to protect the rights of registered runners while maintaining effective crowd management at heritage locations during peak periods.

The City People's Committee has recently issued Plan No. 188/KH-UBND, dated April 2, 2026 on the development of eco-tourism and community-based tourism for the 2026 - 2027 period.

The city’s People’s Committee has issued a decision to announce the opening of the Ngu Ha river inland waterway route, with a total length of 3,5 km. The route is scheduled to be put into operation starting from April 10th, 2026.

In Hue, the idea of linking tourism products into packages has been discussed for many years. However, the creation of distinctive, well-connected tourism offerings with clear highlights remains a challenge.

Many travelers have already begun planning their holiday trips since March 2026. However, outbound trips has shown signs of slowing. Meanwhile, short-haul outbound tours to nearby countries remain popular.