According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

On February 22, Hue City Police reported that they had promptly returned a lost handbag containing important documents and valuable property to a foreign tourist at Phu Bai International Airport.

On a pure morning, I bumped into groups of visitors strolling along the path leading into Hue Imperial Citadel. Cradling her camera in both hands, Ms. Marie, a French tourist, asked the guide in a gentle voice: “May I… try on Vietnam’s traditional costume?”. That question seemed to open an unexpected journey for them, an experience that felt as if they could touch the ancient soul of Hue

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

On January 26, Hue City Police reported that they had received a handbag found by a resident and assisted in returning it to a foreign tourist.

On the morning of January 1, the Department of Tourism organized a ceremony to welcome the first flight and tourists to Hue by air at Phu Bai International Airport, and a ceremony to welcome the first cruise ship and tourists to Hue by sea at Chan May Port.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

On the morning of December 25, the Department of Tourism held a famtrip program to survey the potential of tourist sites and rural tourism products in Hue City.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

Hue starts entering winter, beginning a series of long and wet rainy days. But truly, if tourists could “embrace” this Hue’s weather, they will not only fully experience all the senses with the specialty of Hue rain, but can also feel Hue more vivid and authentical in its profound and peaceful space.

Hai Van Frontier Post officially opened for visitors from August 1st, 2024. Up to now, it has become an important destination for visitors visiting Hue and Da Nang.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

The railway line connecting Hue to Da Nang via the Hai Van Pass spans approximately 100 kilometers and is considered one of the most beautiful railway routes in the country.

The scene of pomelo trees laden with fruits, with the yellow-ripened pomelos dangling on the branches, attracts a great number of tourists coming to check-in and pose for photos.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.