Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

In response to International Nature Conservation Day (July 28th) and International Tiger Day (July 29th), on July 28th and 29th, the Central Coastal Nature Museum welcomed hundreds of children from Khai Minh Duc Kindergarten, Super Minds Language Center, along with many local residents and tourists to coming to visit, learn, and participate in a themed educational experience.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

At the beginning of summer, on beaches and other spacious tourist spots, it’s easy to witness many groups of visitors join in team building games.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.