Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

“Thuan Hoa is a local publishing house, but not merely a local one, as Hue is a long-established historical and cultural center of the country and is also the one being internationally recognized. Therefore, from the very beginning, the publishing house has strived to produce works worthy of the historic land of Thuan Hoa,” Dr. Nguyen Duy To, Director of Thuan Hoa Publishing House, quoted the late journalist Hoang Tung, former Secretary of the Party Central Committee, when addressing the functions and development orientation of Thuan Hoa Publishing House at a friendly gathering marking its 45th anniversary (1981-2026), held on the morning of February 10.

On February 4, Permanent Vice Chairman of the City People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of China Pacific Construction Group, led by Mr. Tong Shaoding, General Director, Vice Chairman of the Group’s Board of Directors.

On February 2, the Command of Hue City Border Guard welcomed a delegation from Sekong Provincial Police of Lao People’s Democratic Republic, led by Colonel Khamkhang Thongsa Vat, Deputy Director of Sekong Provincial Police, on a Tet courtesy visit on the occasion of Vietnam’s traditional Binh Ngo Lunar New Year 2026.

On the morning of January 30th, Hue Association for Protection of Child's Rights held a conference to review its activities in 2025 and deploy directions and tasks for 2026.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

On the afternoon of January 26, Song Huong Magazine held a conference to review its activities in 2025, outline its direction for 2026, and present awards for outstanding works of 2025.

Defining the fields and products of innovative startups is crucial for developing the innovation and entrepreneurship ecosystem and enhancing the scientific and technological position of Hue City. In an interview with Hue Today Weekly, Ms. Tran Thi Thuy Yen, Deputy Director of the Department of Science and Technology, emphasized that innovation and entrepreneurship in Hue is shifting strongly from a movement to depth, from ideas to products that create real value.

On the afternoon of January 22nd, the City Business Association held a conference to review its activities in 2025, deploy tasks for 2026, and meet with member enterprises to celebrate the Lunar New Year of the Horse 2026. Vice Chairman of the City People’s Committee Tran Huu Thuy Giang attended and delivered directives at the conference.

Ngoc Linh ginseng is an endemic medicinal plant species with exceptional medical and economic value. However, the natural distribution area of this ginseng species is currently minimal, while the demand for conservation, development, and sustainable exploitation continues to grow. Research into transplanting Ngoc Linh ginseng to ecologically similar regions, such as Hue, is not only a scientific necessity but also opens opportunities to expand the conservation space and develop this precious medicinal plant.