This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

From August 6 to 8, the University of Sciences, Hue University, in coordination with the Vietnam Association of Catalysis and Adsorption, organized the 13th National Scientific Conference under the theme ‘Catalysis and adsorption for the development of national strategic technologies’.

Hue University is at a juncture of opportunity and development requirements on its journey toward becoming a National University before 2030. Prof. Dr. Nguyen Vu Quoc Huy, Acting President of Hue University, shared with Hue Today Weekly the strategic directions and key solutions for achieving this goal.

With its strategic geographic location, logistics infrastructure, special policy mechanisms, and commitment to green development, Hue City is positioning itself to attract high-quality investment capital. In an interview with Hue Today Weekly, Mr. Ha Van Tuan, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee, shared the city's strategic priorities and key solutions for achieving this goal in the future.

On the afternoon of June 30, Hue Monuments Conservation Center and Hue International General Hospital signed a strategic cooperation agreement. On the same occasion, the hospital announced a VND 300 million sponsorship for the “Hue - Ancient Capital, New Experiences” Photography Contest, one of the activities within Hue Festival 2026.

On the afternoon of June 29, the Department of Science and Technology held a conference to gather feedback from experts, scientists, and relevant agencies and organizations on the draft proposal for the Hue High-Tech Park. Vice Chairman of the City People’s Committee Tran Huu Thuy Giang attended and delivered opening remarks to guide the discussion.

On the afternoon of June 11, the School of Engineering and Technology, Hue University officially launched the Japanese-Standard Engineering Training Program, marking a strategic cooperation between the institution and Nisso Kosan (under the management of Nisso Corporation) and Meisei Group (Japan) in the field of training, education, and high-quality human resource development.

On the afternoon of June 11, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh, along with representatives of local departments and agencies, had an official meeting with a delegation from Fundación Metrópoli of Spain, led by Dr. Alfonso Vegara Gomez, the organization’s Founder and President, to explore strategic orientations for urban planning and sustainable heritage urban development of Hue.

As numerous strategic infrastructure projects and new development corridors gradually take shape, Hue is gaining additional room to expand its urban space and advance its maritime economy, logistics sector, and service industries.

The 2021-2025 period can be regarded as one of the most extraordinary stages in the development history of Hue City. This was not merely a term of socio-economic development following a conventional trajectory, but rather a period of “running while lining up”: simultaneously coping with unprecedented shocks from the COVID-19 pandemic and global instability, while concentrating resources to realize the strategic goal of becoming a centrally governed municipality.