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| Vice Chairman Tran Huu Thuy Giang speaking at the program |
Vice Chairman Tran Huu Thuy Giang said that new stories about Hue are being created every day. The city's goal is not simply to provide the public with more information about Hue, but to develop new, relatable, and engaging ways of telling its stories.
Hue City warmly invites MCN companies, digital platforms, KOLs, and content creators to visit Hue, experience the city, understand it, and tell its stories in their own ways. Each company and content creator has a distinct community, language, and storytelling style. When these different forms of storytelling converge in Hue, they can generate even greater exposure and reach for the destination.
Vice Chairman Tran Huu Thuy Giang emphasized that the city is committed to a professional approach to communications and will establish key program frameworks well in advance and maintain them over the long term, allowing promotional campaigns to begin earlier. The city is also focusing on communications mechanisms and policies that facilitate destination promotion activities by KOLs, organizations, and digital content creators.
Hue City hopes that the discussions and ideas generated through the meeting will be transformed into specific cooperation programs, practical content products, and long-term partnerships.
At the program, the organizers provided information on Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival, as well as key activities and opportunities for communications partnerships through the end of 2026 and throughout the 2026 - 2030 period. These initiatives are expected to expand cooperation with digital platforms, media companies, MCNs and networks, and content creators.
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| Representatives of businesses and KOLs take part in the famtrip program. Photo: Ho Lo Travel |
The organizers also introduced plans to establish the “Hue Media Partners Network”, providing a platform for long-term connections between the city and digital platforms, MCNs and networks, KOLs, content creators, press agencies, and media companies. The initiative is a step toward developing Hue's communications and cultural industry ecosystem, while more effectively mobilizing social resources and the creative community to promote the city's image.
The program also featured a seminar titled ‘Heritage Communication and Development of Hue City's Cultural Industry Ecosystem’, along with a famtrip showcasing Hue's culture, heritage, and tourism. Through a variety of activities, representatives of MCN companies, content creator management agencies, and KOLs had the opportunity to directly explore and experience Hue's distinctive cultural and heritage values.