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| An overview of the reception and working session |
At the working session, Mr. Andrew Khan, General Director of Carlsberg Vietnam, expressed his pleasure at the company’s positive production and business performance in Hue, while affirming the commitment to continue long-term cooperation and to accompany the city in its development process.
According to Mr. Andrew Khan, in addition to its market presence and brewery in Hue City, Carlsberg Vietnam is expanding production and business operations in the Northern and Southern regions, bringing international quality brands and products to consumers in Vietnam.
The General Director of Carlsberg Vietnam thanked the city’s leaders and relevant agencies and departments for their continued coordination and support for the company, while affirming the desire to remain a trusted partner and continue to effectively accompany Hue in the coming time.
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| Deputy Secretary of the City Party Committee, Chairman of the City People’s Committee Le Tri Thanh (on the right) presented a souvenir gift to Mr. Andrew Khan, General Director of Carlsberg Vietnam, following the reception and working session |
Speaking at the working session, Chairman Le Tri Thanh highly evaluated the development strategy for the Huda brand, particularly its ability to expand its market, maintain its market share, and maintain a strong connection with localities in the Central region.
Affirming that the city will always accompany the company, Mr. Le Tri Thanh said the city will provide maximum support within its authority, especially in site clearance and the completion of related administrative procedures, creating favorable conditions for Carlsberg to effectively carry out its investment, production, and business plans.
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| The city leaders and the delegation from Carlsberg Vietnam |
Regarding activities in partnership with Hue, the Chairman of the City People’s Committee expressed hope that Carlsberg would continue to expand its programs in the cultural and social sectors. As a heritage, cultural, and ecological city, Hue is facing increasingly high demands in heritage conservation, environmental protection, climate change response, and biodiversity conservation. The city therefore hopes the company will develop deeper and longer-term cooperation programs that go beyond sponsoring sports and festival activities.
In particular, Mr. Le Tri Thanh called on Carlsberg to consider becoming a strategic partner and sponsor, and to maintain long-term engagement with Hue’s internationally scaled cultural events, including Hue Festival.
According to Mr. Le Tri Thanh, this partnership should not be limited to sponsorship activities, but should aim to build a sustainable cooperative relationship between an international brand and a heritage city, thereby jointly promoting Hue’s cultural values, image, and appeal.