The Department of Tourism has reported that during the Giap Thin Lunar New Year (Year of the Dragon), the number of tourists visiting Hue for sightseeing and experiences has significantly increased compared to that of the same period in 2023, with many accommodation facilities fully booked during the festive days.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

On the evening of January 26th, 2024, the award ceremony for the ASEAN Clean Tourist City took place in Vientiane, the capital of Laos. Hue City, being one of three cities representing Vietnam, proudly received this prestigious award. This is an award within the framework of the ASEAN Tourism Forum (ATF) held from January 22nd to 27th. The delegation from Hue City, led by the Chairman of the People's Committee of Hue City, Vo Le Nhat, attended the award ceremony and participated in various activities of the forum.

Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

Hue tourism products are still monotonous. Therefore, river tourism is one of the main product lines that needs to be better exploited in the coming time to increase the diversity of tourism in the ancient capital.

At the turn of April, ngô đồng (or Parasol) flowers around the Royal Palace and many places around the city have started to bloom.

Vietnamese Zen poetry week in Hue in the past few days has not only contributed to reaffirming the values of Zen poetry throughout history, but also affording the public an opportunity to once again contemplate the beautiful, meaningful words and ideas of the ancestors. The event aims to contribute to the everlasting existence of Zen poetry in the Vietnamese literature and culture.

According to the Tourism Department, the International Hot Air Balloon Festival themed “The beauty of Hue - the ancient capital” is scheduled to take place from April 10th to 18th.

we would like to invite you to admire the dazzling pictures of kapok flowers covering the whole area with their vibrant red color from above.

This is Thuy Tien Lake Water Park located on Thien An hill - a hill with poetic pine forests, an ideal tourist destination for locals and tourists when coming to Hue.

To Northwestern people, the Orchid Tree flowers are a symbol of the purity of women, love and happiness. Those who love this flower species would now have the chance to admire its pristine beauty by simply paying a visit to A Lưới, a mountainous area in Thua Thien Hue Province.

We would like to invite you to admire spectacular images of Ngũ Hồ Lake, Đỗ Quyên waterfall, and Hải Vọng Đài Peak on Bạch Mã National Park through trail running - a combination of running and hiking.

According to the Telegraph, Hue is well-known for its antiquity and peace, coupled with many famous heritages, the Huong River, and especially its delicious cuisine.

Shrouded in mist and fog, the city’s ancient forts as well as the Huong River and Truong Tien Bridge look stunningly beautiful.