As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

Hue Students Football Tournament 2025, competing for the Ba Na Hills Cup, kicked off in the afternoon of April 15 at the football field of Phu Xuan District’s Culture, Information & Sports Center (150 Nguyen Trai Street). The tournament is jointly organized by Hue University and Professional Sports Association and School of Hospitality and Tourism - Hue University.

As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.

On the afternoon of April 8, Hue City People’s Committee held a sponsorship contract signing ceremony for the National Tourism Year 2025 and Hue Festival 2025 with Vietnam Airlines Corporation – Vietnam Airlines and Pacific Airlines Joint Stock Company.

On the afternoon of April 7th, a representative from the Department of Tourism reported that, according to preliminary statistics, approximately 105.000 visitors came to explore and experience tourist destinations in Hue over the four-day holiday period from April 4th to April 7th, 2025.

On the afternoon of April 4, information from the Department of Tourism said that, based on the assessment of visitor arrivals to Hue during the Hung Kings' Commemoration Day, the number of visitors to Hue City is forecast to increase sharply.

Spreading the message “Convergence and Shine”, Ho Chi Minh City Tourism Festival 2025, taking place from April 3 to 6, has the participation of over 100 stalls of 42 provinces, cities, and 32 travel agencies, transportation companies, and airlines.

On April 2nd, Hue Monuments Conservation Center held a working session with Ms. Sarah Hooper, the Australian Consul General in Ho Chi Minh City, opening up new opportunities for collaboration in heritage conservation, cultural exchange, and sustainable tourism development between Hue and Australia.

The video contest design themed "Gastronomy of the ancient capital - Flavors and Memories" was launched on social media platforms on July 5th by the Provincial Youth Union Standing Committee.

As the tide falls, the Sargassum seaweed would gradually reveal itself. The brown color of Sargassum seaweed combined with the navy hue of sea water creates a remarkable scene.

You have just watched the images of lotus flowers blooming brilliantly in the morning at Tịnh Tâm Lake - a venue for Hue Lotus Festival themed “Lotus beautifies Hue", which has been held from June 23rd to 25th. With many interesting activities involved, the festival promises to be the ideal destination for lotus lovers this weekend.

This is an ideal spot for us to admire the sunset with the Thanh Hà port located just on the opposite to watch the bright full moon at night or absorb some vitamin sunshine to begin a new day.

We would like to invite you to admire the images of red flamboyant flowers in full bloom on the streets of Hue City’s central area, An Định Palace, Hai Bà Trưng high school, and walking streets along the Imperial Citadel.

Sea and waterfalls tourism are two strengths of Hue. Every year, it attracts hundreds of thousands of visitors to enjoy and relax.

The summer is just around the corner, and the issue of ensuring safety and avoiding drowning would always be the top priority for sea and waterfall tourist destinations.

We would like to invite you to admire flycam images of Tam Tien fish market - the most beautiful and biggest wholesale fish market in Quang Nam Province.

Each step taken during the tour promises to enable the participants to gain a better sense of Hue's very distinct beauty.