Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.

On the morning of July 9th, Vietnam Airlines, in collaboration with Hue City People's Committee and Phu Bai International Airport, held a special ceremony to welcome a milestone flight in celebration of the 65th anniversary of Vietnam's tourism sector. The event also aims to respond to the National Tourism Year - Hue 2025 and honored the airline’s 350 millionth passenger.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

On the evening of July 8th, Hue City Tourism Association held a gathering to mark the 65th anniversary of the traditional day of Vietnam’s tourism sector (July 9th, 1960 – July 9th, 2025).

Hue City’s Department of Culture and Sports announced that the Minister of Culture, Sports and Tourism has decided to add two heritages in Hue to the National Intangible Cultural Heritage list.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

On June 29, a cultural exchange activity between Hue City and the cultural tourism delegation of Nanning (Nam Ninh) City (China) took place at Duyen Thi Duong Theater. This event marked the beginning of China - ASEAN cultural exchange program 2025 in Vietnam.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

We would like to invite you to admire the mustering of storks landing on the tree branches at Long Tho Lake (located in Thuy Bieu Ward, Hue City), creating an wild and peaceful scene at this place.

We would like to invite you to admire the experience the vibrant atmosphere at dawn at Thuan An fishing port - the biggest fishing port in Thua Thien Hue province.

In the rainy weather, excitement and joy were clearly visible on the faces of international guests.

We would like to invite you to admire the beauty of the terraced fields in Mù Cang Chải district, Yên Bái province.

Thailand, the United States (of America), Malaysia, Taiwan, France, England, Australia, Germany, South Korea and the Netherlands are the top 10 international markets with their visitors to Hue in the first 9 months of the year.

We would lịke to invite you to admire the images of white reeds in Hue Imperial City, attracting many people and tourists to check-in in recent days. Visitors have been amazed by the pure beauty of the white reed flowers against the background of ancient walls.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.

On the morning of September 27th, the City People's Committee organized the opening of the exhibition space with the theme "The Colors of Mid-Autumn" to showcase the cultural beauty of celebrating the Mid-Autumn Festival of the Hue people.

Located about 15 km from Hue city's center, the Rú Chá mangrove forest is a famous destination, attracting numerous people coming to take check-in photos when Autumn is around the corner.

Inspired by a meeting between the Hue Monuments Conservation Center and representatives of the Asian Photography Bridge, Hue International Photography Festival 2023 became a bridge to gather photographers from 7 countries and the Crossing Bridges together. This was a very good opportunity to promote the image of Hue city to domestic and international friends.