According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

On the morning of February 13, the 2026 Traditional Fishing Boat Racing, organized by Thanh Thuy Ward, took place on the Nhu Y River (at Thanh Thuy Tiled-Roof Bridge Community Tourism Site).

On February 13, the Party Committee, authorities, and people of Thanh Thuy Ward organized an art performance titled “Celebrating the Party, the Spring, and the Success of the 14th National Party Congress”, and the “Tet in the countryside of the Tiled-roof Bridge” program at the Thanh Toan Tiled-roof Bridge community tourism site.

Hue City People's Committee recently issued Plan No. 66/KH-UBND on February 3, 2026, regarding the implementation of the project “Developing tourism and tourism services for Hue City in 2026”. Notably, the city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.

On the morning of February 3, Hue College of Tourism (under the management of the Ministry of Culture, Sports and Tourism) held the “Spring of Love” Festival 2026.

On the evening of January 30, Hue City Tourism Association held a meeting and launched the implementation of its work plan in 2026.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

The “Restructuring the Tourism Sector to Meet the Requirements of Becoming a Key Economic Sector” plan, approved under Decision No. 1685/QD-TTg dated December 5th, 2018 by the Prime Minister, has established an important policy framework for the comprehensive renewal of the tourism sector. Accordingly, the Ministry of Culture, Sports and Tourism, together with ministries, sectors, and localities, including Hue City, has focused on removing bottlenecks and gradually restructuring tourism products, visitor markets, and the tourism management system…

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

This forest simulates the most typical and representative characteristics of the tropical rainforest ecosystem of the Central Coastal provinces and cities. Beyond its significance in conserving and preserving biodiversity and valuable genetic resources of forest plant species that are characteristic and representative of the tropical rainforest ecosystem, the site also opens up strong prospects of becoming a destination for research and learning, as well as a unique highlight serving eco-tourism.

We would like to invite you to admire the mustering of storks landing on the tree branches at Long Tho Lake (located in Thuy Bieu Ward, Hue City), creating an wild and peaceful scene at this place.

We would like to invite you to admire the experience the vibrant atmosphere at dawn at Thuan An fishing port - the biggest fishing port in Thua Thien Hue province.

In the rainy weather, excitement and joy were clearly visible on the faces of international guests.

We would like to invite you to admire the beauty of the terraced fields in Mù Cang Chải district, Yên Bái province.

Thailand, the United States (of America), Malaysia, Taiwan, France, England, Australia, Germany, South Korea and the Netherlands are the top 10 international markets with their visitors to Hue in the first 9 months of the year.

We would lịke to invite you to admire the images of white reeds in Hue Imperial City, attracting many people and tourists to check-in in recent days. Visitors have been amazed by the pure beauty of the white reed flowers against the background of ancient walls.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.

On the morning of September 27th, the City People's Committee organized the opening of the exhibition space with the theme "The Colors of Mid-Autumn" to showcase the cultural beauty of celebrating the Mid-Autumn Festival of the Hue people.

Located about 15 km from Hue city's center, the Rú Chá mangrove forest is a famous destination, attracting numerous people coming to take check-in photos when Autumn is around the corner.

Inspired by a meeting between the Hue Monuments Conservation Center and representatives of the Asian Photography Bridge, Hue International Photography Festival 2023 became a bridge to gather photographers from 7 countries and the Crossing Bridges together. This was a very good opportunity to promote the image of Hue city to domestic and international friends.