Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

From the early morning of April 21, the VnExpress Marathon Imperial Hue 2024, organized by VnExpress Newspaper in collaboration with the People's Committee of Thua Thien Hue Province and the FPT Online Services Joint Stock Company (FPT Online), officially kicked off in the romantic city of Hue.

On April 15th, Gbike Co., Ltd. (Viet PM) in collaboration with Hue Monuments Conservation Center (HMCC) held a ceremony to hand over and put into operation 20 GCOO electric bikes at Gia Long Mausoleum. At the same time, technology transfer, and supplementary services such as the GCOO bike-sharing technology application, electric charging, and bike maintenance were also provided.

In creating a new facade for urban areas, beyond beautification, investment in infrastructure, commerce, services, and improving the quality of urban life... transport infrastructure is also a key element in connecting and contributing to making Thua Thien Hue soon become a centrally-governed city.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

In the framework of Hue Digital Transformation Week 2023 – “Creating digital data – promoting regional connectivity” held by the Provincial People’s Committee in collaboration with the Vietnam Software & IT Services Association (VINASA), the opening ceremony of the exhibition featuring typical digital technology platforms and solutions took place on the morning of December 14 at Song Huong Theater.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

Nguyen Van Thien Vu, a young man from Hue, is the CEO of AgriDrone, Vietnam. He has chosen to serve Vietnamese farmers with kindness by providing drone services for agricultural purposes for the past decade.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.