To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

If effectively tapped, sports can become a “golden goose,” significantly contributing to the development and revenue growth of services and tourism in particular and the socioeconomic development of Hue in general.

On the morning of January 9, the Department of Tourism in collaboration with Chan May Port Joint Stock Company and Saigontourist Travel Services Co., Ltd held a program of welcoming the first cruise ship and tourists to Hue City by sea in 2025.

The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

On November 29, at the Provincial Blind Association, the Institute for Cooperation and Development (Phu Xuan University) collaborated with Liverpool John Moores University (the UK) and Deakin University (Australia) to organize a training course on applying AI Marketing skills for people with disabilities. The program aims to support the promotion of products made by people with disabilities such as bamboo toothpicks, paper flowers, and massage services.

After more than 20 years of waiting, the first restoration of an ancient rường house (beamed house) among 21 ones in Bao Vinh Ancient Town, Huong Vinh Ward, Hue City, began in early November 2024. The project aims to restore the house to its original Hue-style beam architecture, contributing to urban revitalization, and promoting tourism and services in Bao Vinh Ancient Town.

On the afternoon of November 22, the Department of Tourism collaborated with Saigon Times Online held a ceremony to announce and honor the “Top 9 Impressive Tourism Products of Hue”.

Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

Digital transformation in the banking sector has been continuing to play a significant role in bridging the gap in accessing banking services, especially in remote and rural areas..., according to Mr. Le Viet Sy, Deputy Director of the State Bank of Vietnam - Thua Thien Hue Branch, as shared with Thua Thien Hue Weekly.

On the morning of October 6, at Quoc hoc Hue High school for the Gifted, the Department of Dyke Management and Disaster Prevention under the Ministry of Agriculture and Rural Development in collaboration with the United Nations Children’s Fund (UNICEF), and the United States Forest Services held a training session titled “Basis Knowledge on Disaster Prevention and First Aid for Injuries”.