With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

Amidst the scorching hot in April, Bao Chau’s photos, which recorded the scene of Pho Trach villagers (Phong Binh, Phong Dien) harvesting Bang grass (Lepironia articulata) in the green field, like gentle gifts for all eyes. Under Chau's photo angles, Pho Trach is rich and peaceful in every hand movement, the smiles of the villagers in each step, from harvesting Bang grass in the field, drying, preliminary processing the grass, to making it into valuable handicrafts.

On the morning of March 11th, at Duy Tan Hotel, a seminar was held to commemorate the 150th birthday anniversary of Mr.Le Van Mien - a cultural figure and an artist. The seminar was organized by Thua Thien Hue Union of Literature and Arts Associations and Thua Thien Hue Fine Arts Association.

Within the framework of an agreement in the project “Hue - A City to Reduce Plastics in Central Vietnam” to “Practicing plastic reduction in the tourism sector", contributing to turning Hue into a plastic-reducing urban area by 2024, Thua Thien Hue Tourism Association on February 28 held a ceremony to announce the action plan to reduce plastic waste of seven units in doing hotel business in Hue City, including Villa Hue, Azerai La Résidence Hue, Melia Vinpearl Hue, EMM Hue, Muong Thanh Hue, Alba Spa Hue, and Thanh Lich.

On the evening of September 9, there was good news from the Department of Tourism, informing that Thua Thien Hue's hotels and resorts were recognized at the 2023 World Travel Awards (WTA).

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

The Michelin Guide (France) has just suggested 10 luxury hotels in Vietnam, of which two hotels are located in Hue city.

Referring to the forces for fire prevention, fighting, and rescue is to refer to their indescribable hardships and sacrifices, especially in the hot and dry season; and all things seem to be more sensitive to the risk of fire and explosion.

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.

It turns hot when summer comes. Despite the fierce heat of the sun in Central Vietnam, the land of Huong River and Ngu Mount offers various fruits and flowers to serve tourists that remind those away from home.