According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

In the days leading up to the Lunar New Year of the Horse, when streets are awash in the golden hues of apricot blossoms, young people once again eagerly enter the season of photo hunting. From the Imperial Citadel, ancient pagodas, and Dong Ba Market to cafes decorated in spring colors, every street corner and every space become a backdrop for capturing beautiful moments. Tet photos not only mark the transition between the old year and the new, but also reflect the vibrant, youthful rhythm of life in the heart of the Ancient Capital.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

On the evening of December 21, as part of the closing event of the National Tourism Year - Hue 2025, Ngo Mon Square - Hue Imperial Citadel transformed into a “high-energy hotspot” of music as the Mega Booming Day 2 attracted thousands of spectators and young people, who immersed themselves in the enthusiastic atmosphere of Hue Mega Concert.

On Facebook, amid the flood of news and images of inundation, among the urgent rescue and relief efforts by authorities and functional forces, I came across an image that warmed my heart: hot meals being packed and prepared for their journey from the area of fomer Phu Thuan to Hue Central Hospital, to be given to hungry patients trapped by the floods.

As many areas of Hue City are still submerged under water, warm lunchboxes prepared by women and kindhearted volunteers were delivered to residents in flooded neighborhoods and to patients in hospitals, bringing warmth and comfort to countless hearts as people continue to battle the floods.

A number of hotels, training centers, and educational institutions… have announced that they will provide free accommodation for people during the period of complex weather developments. This kind gesture warms many hearts amid the typhoon and rainy season.

The opening ceremony of the 5th Organization of World Heritage Cities Asia-Pacific (OWHC-AP) Regional Conference took place on the afternoon of October 14 at Silk Path Hotel (Hue City).

On October 1, Green Lotus Fund, the Youth Union of Hue Newspaper and Radio - Television, in coordination with Thua Thien Hue Construction Joint Stock Company, Hue City Social Policy Bank, Hue Export Garment Joint Stock Company, and Le Domaine De Cocodo Hotel, organized the “Mid-Autumn Festival for Children” program at Hong Thuy Primary and Secondary School (A Luoi 1 Commune).

On the afternoon of September 29, the “Hue - A City to Reduce Plastics in Central Vietnam” project (TVA project), in collaboration with Hue Tourism College, held the launch ceremony of the Sustainable Tourism Vocational Training Center and sign a training cooperation agreement at Villa Hue Hotel.