The lotus is one of the beautiful symbols of serenity, peace, and tranquility. In Hue, the lotus blooming season usually begins in May and June, when the weather changes into hot and sultry days. This time also coincides with April of the Lunar year, the time marked with the significant event of the Grand Buddhism Celebration (Vesak).

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

With a period of operation for 6 years, the “Carbon Storage and Biodiversity Conservation” Project Phase 2 (CARBI 2) has successfully integrated conservation with sustainable development, aiming to preserve and restore forests in one of the world's biodiversity hotspots - the Truong Son Mountain Range between Vietnam and Laos.

On the evening of March 21st, Saigon Morin Hue Co., Ltd. held a ceremony to commemorate the 124th anniversary of the founding of Saigon Morin Hue Hotel. Attending the celebration were members of the Standing Committee of the City Party Committee: Mrs. Nguyen Thi Ai Van, Chairwoman of Vietnam Fatherland Front Committee of Hue City; and Mr. Phan Thien Dinh, Secretary of Thuan Hoa District Party Committee.

My Hue has two seasons each year: rain and sunshine. When it rains, the sky and earth turn white, as though “heaven dispatches its annual flood”. When it’s sunny, it’s hot enough to tan your skin. Because of this harsh weather, anyone who has lived in this land - for a lifetime, half a lifetime, or just a short while - will understand and love Hue.

This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.

According to the Provincial Forest Protection Department, on December 31, the forest rangers received a critically rare and endangered pangolin from a citizen who voluntarily handed it over via the hotline.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

On November 28, nearly 100 travel agencies and hotel businesses from Thua Thien Hue Province and Da Nang City surveyed the Golden Sands Golf Resort golf course (located in Vinh Xuan and Vinh Thanh communes, Phu Vang district) to explore cooperation opportunities and promote the robust development of golf tourism in the coming time.