On the evening of August 30, the Department of Tourism held a tourism promotion and introduction program titled ‘Connecting Heritage, Shaping the Future: Hue - Northeastern Thailand’.

On the afternoon of August 20, at Duyet Thi Duong Theater - Hue Imperial Citadel, the City People’s Committee held a conference themed ‘The digital community pioneers together for a smart, creative, secure, safe, and prosperous Hue in the new era of development’.

After a period of preparation, the Hue - Phong Nha heritage train will officially be launched on August 28. Notably, starting August 17, the railway sector has begun selling tickets for the HQ1/HQ2 train pair, named ‘World Heritage Journey’, connecting Hue Ancient Capital with Phong Nha - Ke Bang.

Many valuable archival materials of the Nguyen Dynasty, as well as Hue’s historic structures and rituals, remain scattered across museums, archival centers, and private collections abroad. Through international cooperation and connections with researchers and cultural organizations, Hue is working to bring these archival resources home to support the restoration, conservation, and reconstruction of its heritage.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

Nicholas Cornet’s photobook, named ‘Vietnamese Pagodas’, was recently republished. It invites viewers to connect with the emotion of a cultural space deeply rooted in the spiritual life of the Vietnamese people.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the afternoon of June 23, the Phu Xuan Ward Women's Union organized a cooking competition themed “Flavours of home - Connecting through love”, attracting more than 130 participants. The event was held to celebrate the 25th anniversary of Vietnamese Family Day (June 28, 2001 - June 28, 2026).

On the evening of June 22, Hue Tourism Association, in collaboration with the Consulate General of the Republic of Belarus in Ho Chi Minh City, the National Tourism Agency of Belarus, and the Belarusian Tourism Industry Association, held an online seminar to connect and promote tourism connections between Hue City and Belarusian localities.