As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

On the afternoon of April 7th, a representative from the Department of Tourism reported that, according to preliminary statistics, approximately 105.000 visitors came to explore and experience tourist destinations in Hue over the four-day holiday period from April 4th to April 7th, 2025.

On the afternoon of April 4, information from the Department of Tourism said that, based on the assessment of visitor arrivals to Hue during the Hung Kings' Commemoration Day, the number of visitors to Hue City is forecast to increase sharply.

On the morning of March 19, the Department of Tourism announced that the Organizing Committee of the Visit Vietnam Year - Hue 2025 had just released the official poster for the Visit Vietnam Year - Hue 2025, which will open on the evening of March 25.

According to the information released by the Department of Tourism on the afternoon of February 27, the promotional video for the National Tourism Year – Hue 2025 with the theme “Hue - Ancient Capital - New Opportunities” has just been launched on the Fanpage of Hue City People’s Committee.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.

On the morning of January 9, the Department of Tourism in collaboration with Chan May Port Joint Stock Company and Saigontourist Travel Services Co., Ltd held a program of welcoming the first cruise ship and tourists to Hue City by sea in 2025.