Gia Hoi Old Quarter is located between the Perfume river and the Dong Ba river, running from Dong Ba Market down to Bao Vinh.

Strongly improving the investment and business environment has been helping Thua Thien Hue gain a competitive advantage, and attract domestic as well as foreign investments. This also presents an opportunity and favorable conditions for the province to continue promoting investment activities with a strategic focus.

On the afternoon of September 11th, the Provincial People's Committee Office announced that a provincial delegation led by the Chairman of the Provincial People's Committee, Mr. Nguyen Van Phuong, attended the Extended 45th session of the UNESCO World Heritage Committee (WHC UNESCO) held in Riyadh, the Kingdom of Saudi Arabia.

On the morning of September 7, Mr. Nguyen Thanh Binh, Standing Deputy Chairman of the Provincial People’s Committee; leaders of the Department of Tourism, representatives from Tourism promotion Information Center, units, and tourism businesses in Hue attended the 17th International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023).

Within the framework of the conference "Meeting Thailand" taking place from August 3 to 4, 2023 in Dong Ha city, Quang Tri province, on August 4, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee, had exchanges at the discussion session related to supply chain integration and promotion of cooperation on the East-West Economic Corridor.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Becoming a National University is an important goal of Hue University, contributing to make Thua Thien Hue a centrally-governed city. To achieve this important goal, Hue University has promoted all its internal resources.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

Innovative start-up activities in Thua Thien Hue have obtained many achievements and have been honored. However, in order for them to continue to spread, in addition to internal resources from enterprises, startups also need mechanisms and policies to effectively activate innovative start-up activities in each business.