Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

On March 29, The Australian Trade and Investment Commission (Austrade), the Australian Embassy and the Australian Consulate General in Ho Chi Minh City cooperated with the Ministry of Agriculture and Rural Development and the Provincial People's Committee to organize a conference to promote Australian education, culture and cuisine in Hue City, within the Viet Nam - Australia: Unlocking Opportunities in Education and Agrifood roadshow series.

On February 16, Professor Pham Nhu Hiep, Director of Hue Central Hospital welcomed Professor Hiroyuki Shichino and the delegation from Japan. This is the visit of Professor Hiroyuki Shichino as the Head of the Department of Pediatrics, NCGM Hospital before he retires.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

Roads in Thua Thien Hue province have been expanded, connecting localities and created momentum for socio-economic development activities of the province.

Upon the completion of the mission of preserving and promoting cultural values, Hue Festival is performing its larger role of contributing to socio-economic development.

In just a few days, the first national-scale Yellow Apricot Festival will be held in Hue.

That is the desire of Mr. Phan Thanh Hai - Director of the Department of Culture and Sports when talking about the revival of Ao dai at the scientific conference "Promoting the value of the Nguyen Dynasty Ao dai in contemporary life, promoting Hue to become the capital of Ao dai Vietnam" which took place on the afternoon of December 22.

In the work of managing, preserving, and promoting the values of the Complex of Hue Monuments, the force of managers and guardians (working for the Hue Monuments Conservation Center) is considered “the royal mausoleum guardians” in the modern age.

At the conference held in Bandung city, West Java province, Indonesia from November 23-25, the Chairman of the Provincial People's Committee Nguyen Van Phuong shared about the tourism linkages between localities, promoting destinations, and diversifying forms of market connection.