This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

On August 12, Hue City Rehabilitation Hospital, in collaboration with the Department of Home Affairs and VietHealth Orthopedic Co. Ltd., launched a program to provide medical examinations, consultations, assessments, maintenance, and repairs of prosthetic limbs for people who have made contributions to the revolution in Hue City.

In commemoration of the 65th anniversary of the Agent Orange Disaster in Vietnam (August 10th, 1961 - August 10th, 2026), on August 10th, Hue City Military Command, in coordination with Vietnam Fatherland Front Committee of Hue City, relevant organizations, and the city's Association for Victims of Agent Orange/Dioxin, organized a gift-giving program for Agent Orange victims facing particularly difficult circumstances in A Luoi 4 Commune.

After more than three weeks, the training program on Hue-Singing (Ca Hue) performance skills for more than 180 music teachers from primary schools across Hue City, organized by the Department of Culture and Sports in coordination with the Department of Education and Training, concluded on the afternoon of July 31.

On the afternoon of July 29, the Youth Union - Student Association of the College of Hue organized the charity program ‘Compassionate Summer’ at the Long Tho Pagoda Support Center for Children with Disabilities.

Visiting ‘Hue Beef Noodle Soup Day’ as part of the ‘Hue - Culinary Capital 2026’ program, I am reminded of Miss Noodle from folk legend and the late, famous American chef Anthony Bourdain.

On the afternoon of July 27, Deputy Secretary of Hue City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh chaired a conference to review the progress of the ‘500 Days and Nights Campaign’ to accelerate the search, recovery, and identification of fallen soldiers’ remains, along with the program to replace temporary and dilapidated houses for the biological children of resistance fighters exposed to Agent Orange/dioxin across the city.

After 4 days of taking place from July 23 to 26, the program Hue - Culinary Capital 2026, which was held under the theme ‘The Day of Hue Beef Noodle’, attracted about 48,000 tourist arrivals and generated an estimated revenue of about 12 billion VND.

On the evening of July 25th, at Thuong Bac Park, the Department of Tourism, in collaboration with partner organizations, staged the "Bun bo Hue - The Legend of Van Cu and Huong Ngu Symphony" performance, a signature event of Hue - Culinary Capital 2026 program. The event was attended by Mr. Tran Huu Thuy Giang, Member of the City Party Committee and Vice Chairman of Hue City People's Committee.

On the morning of July 25th, the People's Committee of Huong Tra Ward, in coordination with Huong Tra Medical Center, organized a free health checkup, medical consultation, and medicine distribution program for more than 200 people who rendered meritorious service to the revolution in the locality.