The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Thousands of visitors and residents of Hue came together to bid farewell to 2025 and welcome the New Year 2026 in exquisite weather, heaven and earth in harmony, clear skies with a slight winter chill. The Countdown program welcoming 2026, held at Hue City Cultural and Sports Square (Vy Da Ward), was regarded as the highlight of this meaningful moment, a venue where a grand musical feast and joyful reunions converged.

On the afternoon of December 23rd, the City People’s Committee held a ceremony to announce and present the titles of People’s Artisan and Meritorious Artisan, as well as the title of Hue Artisan in the field of handicrafts. The event also honored and presented Certificates of Recognition for outstanding city-level rural industrial products in 2025. ​

On the morning of December 22, a workshop was held in Hue City to launch the mission “Promoting human resource management for Vietnamese healthcare system, focusing on HIV/AIDS and tuberculosis prevention and control”. The workshop aimed to finalize the plans, content, and implementation methods for scientific and technological tasks in the new phase, contributing to improving the operational efficiency of local healthcare system.

On the afternoon of December 22, a delegation from the Ministry of Construction, led by Deputy Minister Nguyen Tuong Van, had an official meeting with Hue City People’s Committee on the implementation of smart city development in the city area.

Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

On the evening of December 21, as part of the closing event of the National Tourism Year - Hue 2025, Ngo Mon Square - Hue Imperial Citadel transformed into a “high-energy hotspot” of music as the Mega Booming Day 2 attracted thousands of spectators and young people, who immersed themselves in the enthusiastic atmosphere of Hue Mega Concert.

On December 20th, the University of Medicine and Pharmacy, Hue University, in coordination with the Institute of International Education, organized the “European Study Abroad and Career Orientation Fair”.

On the afternoon of December 18, Hue wrestling shone brightly after securing a hat-trick of 3 gold medals in the women’s freestyle events, marking a remarkable feat not only at the SEA Games arena.