Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

On September 12, in Hue City, the Department of International Cooperation, the Ministry of Science and Technology in collaboration with the Department of Science and Technology held a training conference on international integration and cooperation in the field of Science and Technology for officials from departments, agencies, businesses, and reporters. At the same time, they also launched an Online Competition in exploring Digital Transformation in Hue City in 2025.

On the morning of August 12, the City People's Committee Office announced that a delegation from Hue City, led by Deputy Secretary of the City Party Committee, Chairman of the City People's Committee Nguyen Van Phuong, had a working session with the Vietnamese Business Association in Australia (VBAA) and businesses in the state of Victoria.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

On the morning of May 10, the Department of Science and Technology in collaboration with the Department of Finance and Hue City Business Association held a ceremony to announce the digital platform “For Businesses”, which is integrated on Hue-S, and the “Digital Working” platform for the City Business Association Office and its members.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

With the theme “Shaping the Future," Open Day Festival 2025, organized by Hue College, attracted more than 2,300 students from secondary schools across Hue City, along with participation from various organizations and businesses.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.