From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

With the theme “Shaping the Future," Open Day Festival 2025, organized by Hue College, attracted more than 2,300 students from secondary schools across Hue City, along with participation from various organizations and businesses.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

Although it has been officially operational for less than six months, the Provincial Trade and Investment Promotion, and Business Support Center (now under Hue centrally-governed municipality), with predetermined functions and missions, has made significant contributions to supporting businesses in trade promotion and resolving various challenges and obstacles.

Saigon Morin Hue LLC has just been honored with the Vietnam Golden Star Award 2024, and this company ranks in Top 200 typical businesses nationwide. Besides that, Saigon Morin Hue LLC is also the only business of Thua Thien Hue province to receive this award in 2024.

Favorable international market dynamics and supportive policies for businesses in the import-export sector have created unique advantages for Hue enterprises, boosting their performance in this field.

On the afternoon of December 18th, the Vice Chairman of the Provincial People’s Committee Phan Quy Phuong had a courtesy meeting with Mr. Mori Takero, the Japanese Consul General in Da Nang.

On November 28, nearly 100 travel agencies and hotel businesses from Thua Thien Hue Province and Da Nang City surveyed the Golden Sands Golf Resort golf course (located in Vinh Xuan and Vinh Thanh communes, Phu Vang district) to explore cooperation opportunities and promote the robust development of golf tourism in the coming time.

On November 21st, a networking and trade connection event between Thai and Thua Thien Hue businesses was organized by the Center for Investment, Trade, and Enterprise Support in collaboration with the Provincial Business Association.