Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Held under the theme “Flow of Heritage”, the first O Ly Artshow officially opened on the evening of June 6 at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward), on the banks of the Perfume River, attracting the participation of a large number of artists and art enthusiasts.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Hue Ao Dai Week 2026, featuring a series of cultural, artistic, and community activities to honor the values of Vietnam’s traditional Ao-dai and reaffirm the brand of “Hue - The Capital of Ao Dai”, will take place from July 3 to 10.

Alongside the Hue heritage complex, the French architectural works that remain today are seen as part of the soul of Hue’s urban landscape. Through the lens of sketching, these structures appear to take on a new look and a different kind of “life” in the eyes of artists and architects.

Under the theme “Flow of Heritage”, the first-ever O Ly Art show will officially open at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward) on June 6, ushering in a new artistic platform for the artist community in Central Vietnam.

On the morning of May 30, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, had a courtesy meeting with a delegation from enCity Joint Stock Consulting Company (Singapore). The delegation was led by Mr. James Chew, Director of Planning and Investment at enCity and former senior planning and development official at Singapore’s Ministry of National Development and the Urban Redevelopment Authority.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.