According to the report of 2024 Provincial Competitiveness Index (PCI) released by Vietnam Chamber of Commerce and Industry (VCCI) recently, Hue City made a strong impression by entering the top 10 localities with the best economic governance quality in the country, scoring a total of 71.13 points, ranking 6th out of 63 provinces and cities.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

Alongside bo kho (beef stew) and com tam (broken rice), bun bo Hue (Hue beef noodles) has just been ranked among the 100 best breakfasts in the world for 2025 by the renowned culinary website TasteAtlas.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

From April 11th - 16th, Dr. Nguyen Thanh Tung, Director of Knowledge Management Institute (KMI) and Vice President of Ho Chi Minh City Quality Association, returned to Hue for a week to devote to education and local enterprises. This marked his third return to his hometown in 2025, bringing with him a series of heartfelt, meaningful gifts.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

Taking place in the space at the Hue Imperial Citadel, the exhibition of bonsais, orchids, and ornamental stones from the three regions attracted thousands of visitors. The event also honored 104 most excellent works from the three regions all over the country.

On the morning of April 29, information from the Department of Tourism indicated that, through statistics on room bookings at accommodation establishments and a synthesis of related data, Hue tourism is projected to welcome approximately over 300,000 visitors during the April 30 - May 1 holiday.

Appearing during the revolutionary movement in 1940 in the South, the red flag with yellow star – a particularly sacred symbol of Vietnam– is closely associated with the Vietnamese People’s history of defence and preservation of national independence, as well as the renewal and development process, standing shoulder to shoulder with great powers across the five continents.