On the afternoon of March 12th, the Swiss Tourism for Sustainable Development Project in Vietnam officially signed a memorandum of understanding (MOU) with two leading tourism training institutions in central Vietnam: the School of Hospitality and Tourism - Hue University and Hue Tourism College. Attending the signing ceremony was Member of the Standing Committee of the City Party Committee and Standing Vice Chairman of the Hue City People's Committee, Mr. Nguyen Thanh Binh.

On the morning of March 11, the Department of Tourism coordinated with its partner units to hold the opening ceremony for the training course on Advanced Tourism and Hospitality Management based on Swiss EHT standards in Hue City for 2026.

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

On the afternoon of March 6, Hue Tourism College (under the Ministry of Culture, Sports, and Tourism) held a conference on career guidance and enrollment for 2026. Attending the event were representatives of state management agencies, 51 high schools and secondary schools, as well as businesses and organizations involved in training and human resource development.

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

Two world heritage cities - York (the UK) and Kyoto (Japan) - have been implementing Net Zero tourism models that Hue can refer and adapt to its local context.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.

We would like to invite you to watch the images of Rông houses (Tall Houses) - a unique style of architecture, at Kon Rôn village, in Ngọc Kéo commune, Đăk Hà district of Kon Tum province.

You have just watched the images of cherry blossoms blooming on the lush oolong tea hills in Sa Pa, signaling the arrival of the new spring. We wish you all a new year filled with joy, happiness and success.

From above, the lake resembles an ax, so it is also commonly known as the Ax Lake. The lake is surrounded by rows of lush pine trees, creating a romantic and poetic scene.

Among more than 100 fine artworks with the theme "Fine Art Works - Collection of Hue Fine Arts Museum" organized by Hue Fine Arts Museum at 15 Le Loi St., more than half are typical works of famous artists from the ancient capital or once associated with this land.

To create a woodcut painting, the artist must go through many elaborate and meticulous steps. Without much passion, it would be impossible to become an artist of woodcut paintings.

We would like to invite you to watch the images of a particular fishing village in Vinh Thanh commune with fishing boats full of seafood after a fishing trip.

Chu Đang Ya is known as the paradise of wild sunflowers. In November annually, in yellow on the hillsides and streams in Gia Lai province. For people in the Central Highlands, wild sunflowers are the symbol of winter’s arrival.

The tourism sector will convey the messages about plastic-free tourist destinations and tours through the promotion on at least 3 platforms with the highest reach of tourists.

Located about 40 km away from Hue City center, the Lotus Marsh is a sandy wetland in a large lake in Phong Dien district. Here there are many open spaces with smooth green grasslands, clear blue waters with charming scenery.

We would like to invite you to admire the images of massive sedge fields, covering a massive area like an enormous carpet in Nga Tan commune, Nga Son district, Thanh Hoa province.