In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

On June 29, a cultural exchange activity between Hue City and the cultural tourism delegation of Nanning (Nam Ninh) City (China) took place at Duyen Thi Duong Theater. This event marked the beginning of China - ASEAN cultural exchange program 2025 in Vietnam.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

On the morning of June 7, the Department of Tourism, in coordination with the Department of Culture and Sports, the People's Committee of Thuan Hoa District, and the City’s Tourism Association, organized an environmental cycling event themed “Ao dai passing down the streets” in 2025.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

Visitors will be immersed in a majestic space with lush green lawns, rows of mossy ancient pine trees when visiting Gia Long Emperor’s mausoleum. Nestled in the ancient pine forests is the architectural complex of mausoleums of Emperor Gia Long and other Nguyễn Emperors.

Parabim I Draw is a recent communal place for those who love painting and art. There is no age or ability limit. Participants are believed to feel peaceful and understand themselves more as long as they are comfortable with their ways of drawing.

We would like to invite you to visit the Bac Ha plateau (Lao Cai city) to admire the pure white color of Tam Hoa plum flowers coming into bloom.

Hue is known as the land of many types of cakes, from royal cakes offered to emperors to commoner cakes. Among them is a type of cake that few people know about, called “Hồng Đào Nguỵ Quả”; (or commonly known as Gac or Spiny gourd cakes), a cake shaped like a unique fruit that people in Hue present on joyful occasions such as weddings and festivals.

We would like to invite you to admire some pictures of Tết flowers. Those are the images of the bright smiles of flower sellers and transporters at Phú Hậu wholesale market, the images of old men and ladies taking care of flowers in Phú Mậu flower village, the images of the colorful Thanh Tien paper flowers and the happy faces of young couples. Joy is in the air at the turn of the lunar new year.

Since the beginning of the 11th lunar month, the grapefruits in Phuc Dien ward, commonly known as the capital of Dien grapefruits, have begun to turn yellow and ready for harvesting. The fruitful grapefruit trees creates a poetic space that attracts many people to come and check-in.

We would like to invite you to admire the peaceful, fresh images of nature and people in Hue in the last days of the lunar year when the weather is a bit chilly yet filled with warm sunshine. The pure beauty of the foliage or the gates of ancient forts could mesmerize visitors during their trip to Hue city.

We would like to invite you to admire the images of maple forests changing leaves, surprisingly beautiful, in Huong Linh commune, Huong Hoa district, Quang Tri province.