On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.

Hue City is selected by the Ministry of Culture, Sports and Tourism as one of seven cities implementing the "Creative Cities Network Development Project", within the UNESCO Creative Cities Network (UCCN). According to experts, this is both opportunity and challenge.

On the morning of October 12, the Provincial Union of Literature and Arts Associations organized a workshop themed "Promoting the values of folk culture in the Tam Giang - Cau Hai lagoon area in tourism development".

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Woman teacher-artist Quynh Nga has just been honored by the Ministry of Culture, Sports, and Tourism as one of 78 advanced role models in the cultural field nationwide in 2023. Just returning from Hanoi, she confided, “I am really touched and delighted to be honored. I feel deeply grateful to my profession, my family, and my colleagues."

On September 24th, the 203rd commemorative ceremony marking the passing-away of the National Great Poet and the World Cultural Figure Nguyen Du (1820 - 2023) was jointly organized by the Department of Culture, Sports, and Tourism of Ha Tinh Province in collaboration with the Nguyen Tien Dien Clan Council at Nguyen Du Memorial Site in Nghi Xuan District, Ha Tinh Province.

With the target of facilitating the formation acceleration of coastal urban areas for the local socioeconomic and tourism development, the project of coastal road through Thua Thien Hue Province and bridge across Thuan An Estuary (Hue City) is being sped up by the investor in site clearance and construction progress.

On the evening of September 9, there was good news from the Department of Tourism, informing that Thua Thien Hue's hotels and resorts were recognized at the 2023 World Travel Awards (WTA).