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| The “Spring Colors of A Luoi Highlands” festival was organized with the re-enactment of many festivals of ethnic minorities in A Luoi |
Bustling festival
Although the “Spring Colors of the A Luoi Highlands” festival officially took place from March 28 - 29 at the Ethnic Minority Cultural Village of A Luoi District, A Luoi Central Square, and the A Luoi highland market area, the atmosphere of preparation for the festival had been very lively since the beginning of March. Artisans were actively practicing folk songs, folk music, folk dances, and scripts to re-enact the festivals of the Pa Co, Ta Oi, and Co Tu ethnic minorities.
Ms. Le Thi Them, Head of the Department of Culture and Information of A Luoi District, said that during the two days of the festival, many unique programs and activities were organized. These included a welcome art program for the “Spring Colors of A Luoi Highlands” festival at 8:00 PM on March 28, 2025, at the stage of the District Central Square to respond to the National Tourism Year - Hue 2025, and the opening ceremony of the activities at the “Spring Colors of A Luoi Highlands” festival starting at 8:00 AM on March 29 at the communal house in the District’s Ethnic Minority Cultural Village (Hong Thuong Commune).
Notably, many tourism activities were organized, including: organizing a culinary competition; displaying agricultural, specialty, and handicraft products; cooperatives and cooperative groups promoting tourism activities; and screening films about A Luoi tourism. In addition, there were many cultural activities such as organizing festival re-enactments, re-enacting the space for making A Quat cakes, rice pounding, flute playing, gong playing; displaying traditional handicraft products, and exhibiting some images of activities of localities. There were also be folk sports activities; and A Luoi highland market, etc.
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| Coming to A Luoi, visitors have the opportunity to immerse themselves in the beautiful natural scenery and unique culture of the ethnic minorities |
According to Mr. Nguyen Van Hai, Vice Chairman of the A Luoi District People's Committee, the “Spring Colors of A Luoi Highlands” festival is one of the activities responding to the National Tourism Year - Hue 2025, and is also a great opportunity to promote and introduce the beautiful culture, landscapes, people, and tourism of A Luoi, as well as the potential and strengths of the locality. The festival was expected to attract around 10,000 people and visitors to experience.
There are many special points when visitors immerse themselves in the festival. For example, the locality has developed a scenario and prepared carefully to organize the re-enactment of festivals such as the Ar Puc (Solidarity) Festival of the Pa Co people; the Offering to Zeng Festival of the Ta Oi people; and the An Ninh Festival of the Co Tu people. Through the performance and re-enactment of festivals by artisans and village elders, visitors have unique cultural perspectives and colors of the ethnic minorities. “The festival has many activities to introduce and bring many interesting experiences to visitors,” said Ms. Them.
Promoting A Luoi tourism development
In addition to using cultural heritage tourism as the core foundation, Hue tourism industry is building many complementary tourism products based on the potential and strengths of the locality. In particular, it not only focusses on developing tourism in the city center area but also pays attention to and develops tourism in the localities, using existing tourism resources.
A Luoi currently has 6 community-based tourism villages and 25 tourism destinations that are being developed quite well; of which, the Ethnic Minority Cultural Village of A Luoi District is the newest destination imbued with national cultural identity. The entire district also has 36 accommodation establishments (27 homestays; and 9 motels), with community-based tourism and ecotourism models that are becoming increasingly professionalized. In 2024, it is estimated that 75,000 visitors came to A Luoi. Of these, domestic visitors are estimated at 65,000, and international visitors are estimated at over 10,000. The number of overnight visitors is estimated at 9,000. The average length of stay is 1.5 days.
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| A Luoi people make unique culinary dishes to serve visitors |
According to the leader of the Department of Tourism, the potential for developing tourism in A Luoi is huge, with many tourism resources such as streams, waterfalls, beautiful natural landscapes, and favorable weather conditions. At the same time, this place preserves the unique cultural features of the ethnic minorities and attractive cuisine. The locality has focused on tourism models and has also connected travel agencies to exploit tour routes.
In its orientation for tourism market and product development, as well as destination development, Hue City has identified target markets associated with key product lines to be developed in the period of 2025 - 2030, such as cultural and heritage tourism (Hue Ancient Capital Monuments Complex System, intangible cultural values, and cultural institutions); culinary tourism; entertainment tourism (cultural industry, creative industry); resort and health care tourism; spiritual tourism; cruise tourism; traditional craft and craft village tourism; and ecological and community tourism (streams, waterfalls, lakes, mangrove forests, beach, agricultural ecology etc.). From this, A Luoi will also have many opportunities to invest in and develop tourism within the overall tourism picture of the whole city.
According to a representative from the Office of Tourism Planning and Development – the Department of Tourism, right from the “Spring Colors of A Luoi Highlands” festival, the local tourism industry has also increased support for communication, promotion, and introduction of A Luoi tourism. In addition, it will connect travel agencies to survey A Luoi tourism products to build tours, introduce them, and serve visitors. In particular, the idea of a festival with many activities held at various locations, spanning throughout the seasons and months of the year, including the Ethnic Minority Cultural Village of A Luoi District - the newest destination imbued with national cultural identity, is also an opportunity to introduce and promote the values.
In the long term, to maintain and develop A Luoi tourism in general, and the Ethnic Minority Cultural Village of A Luoi District in particular, in a stable and sustainable manner, it is necessary to connect, promote investment, and develop a variety of tourism products and accommodation options associated with cultural experiences, architecture, folk songs, folk music, folk dances, culinary experiences, as well as day and night tourism models in the mountainous region. This will contribute to supporting and connecting other tourist destinations in the district, so as to attract and retain visitors for longer stays, enhance the spiritual and cultural life, and improve the livelihoods and incomes of the local people.