Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).

We would like to invite you to admire spectacular images of Ngũ Hồ Lake, Đỗ Quyên waterfall, and Hải Vọng Đài Peak on Bạch Mã National Park through trail running - a combination of running and hiking.

According to the Telegraph, Hue is well-known for its antiquity and peace, coupled with many famous heritages, the Huong River, and especially its delicious cuisine.

Shrouded in mist and fog, the city’s ancient forts as well as the Huong River and Truong Tien Bridge look stunningly beautiful.

We would like to invite you to admire images of Na Ka plum valley located on the road through Tân Lập commune in which the Moc Chau heart-shaped green tea plantation is located.

Currently, many domestic destinations have stimulus packages in 2023, Hue cannot delay further. If it does not stimulate demand in time, otherwise, it will miss a large number of visitors.

Formed and developed strongly during the Nguyen Dynasty, the event aimed to select people with good health to join the court army.

According to Hue Monuments Conservation Center, during the three days of the Lunar New Year of the Cat in 2023, the Hue heritage site welcomed over 53,000 visitors on its free entrance policy.

To the expatriate community living and working in Hue in particular and Vietnam in general, the spring colors, especially the atmosphere of Tet and New Year holidays, are among the most enjoyable experiences while being here.

A collection of 31 artwork copies, including paintings, statues, and especially the original painting done by Emperor Ham Nghi were expected to help the public discover the art world of Emperor Ham Nghi - a talented and patriotic ruler.

The 1st Hue Yellow Apricot Festival - 2023 is scheduled to take place from the 9th to the 19th of January 2023, at Thương Bạc Park, Huế City.