As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

On the morning of February 23, Hue College of Tourism in collaboration with the Youth Employment Service Center of Hue City held the program called the “Journey of Dream Experience” 2025.

On the morning of January 9, the Department of Tourism in collaboration with Chan May Port Joint Stock Company and Saigontourist Travel Services Co., Ltd held a program of welcoming the first cruise ship and tourists to Hue City by sea in 2025.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

On November 30, the Provincial Department of Tourism, in collaboration with Hue Railway Branch and Hong Ha International Travel Company (Lao Cai), organized a welcoming program for a group of visitors from China, arriving in Hue via a charter train on a nationwide tour.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.

On the evening of September 8th, the Department of Tourism, in collaboration with Vietnam Travel Magazine and other partners, organized the “Experiencing Traditional Hue Mid-Autumn Festival”program. This event is part of a series of activities taking place in the four seasons of Hue Festival 2024, aiming at responding to the autumn festival - “Hue in Autumn” of the Hue Festival 2024.

On the morning of July 15th, Hue Tourism College, in collaboration with IKIGAI International Soft Skills Training Center, organized the career orientation program “Understanding yourself, Understanding your career” to help students make solid steps when choosing vocational education at the intermediate level.