On the evening of May 5, the opening ceremony of the 29th Traditional Volleyball Tournament for staff and employees in 2026 was held at the University of Education, Hue University. The event was organized by the university’s grassroots trade union.

The first “Cultural, Sports and Tourism Festival of Mountainous Ethnic Groups” of Hue City in 2026 is part of the “Summer Festival” program of Hue Festival 2026. It is held periodically and rotates among localities where ethnic minority communities settle and live.

Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

Following a vibrant April filled with diverse artistic activities, the Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

Vị Thanh market – a local rural market in the river region of the Mekong Delta, known for its fresh, clean agricultural produce in Hậu Giang Province. It can be said that Vị Thanh is the most charming "squatting market” in Vietnam.

The program "Top 9 Impressive Tourism Products in Hue," received many votes after two months of implementation. The program was organized by the Provincial Department of Tourism in collaboration with Sai Gon Tiep Thi - a publication of Saigon Economic Times.

You’ve just watched images capturing the romantic beauty of Chá mangrove forest in autumn. The enchanting scenery of Chá mangrove forest always brings about a range of delightful emotions for those who visit, especially in the fall, when the forest transforms into stunning shades of gold and red.

The Mausoleum of Emperor Tu Đuc - Khiem Lang, is located near Vong Canh Hill in Thuy Xuan Ward, Hue City. It is considered one of the most exemplary and beautiful tombs of the Nguyen Dynasty, showcasing the traditional Hue landscape architecture.

The online photo contest with the theme "Experiencing and Moments of Huế Tourism" 2024 has just been launched by the Department of Tourism.

As part of their tour in Vietnam, the duet group consisting of male artist Reinhard Armleder - a cellist and female artist Dagmar Hartmann - a pianist from the Federal Republic of Germany performed a concert at Sông Hương Theater in Huế Academy of Music on the evening of September 5th.

Recently, the tourism industry has coordinated with functional units to strengthen management work, pay attention to tourists' feedback to promptly handle many violations.

Vietnamese tourists and local residents will be granted free admission when visiting the relic sites of the Huế Imperial City monuments on September 2nd.

The festival aimed to promote cooperative relationships in the field of cultural and artistic exchange between Vietnam and countries and regions around the world, as well as to showcase the unique values of Vietnamese dance art.

There are many ways to explore heritage, but discovering it by bicycle offers a unique experience. This will be an exciting adventure and provide tourists with memorable and enjoyable impressions.