Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

On September 19th, the Immigration Management Division of Hue City Police, in coordination with Kim Long Ward Police, returned a passport and belongings accidentally lost during a sightseeing trip to tourist Klimov Pavel (born 1973, Russian nationality).

The National Sepak Takraw Championship 2025 for elite teams officially opened on the afternoon of September 15th at the square opposite Quoc Hoc - Hue High School for the Gifted. The tournament is co-organized by the Department of Culture & Sports and Vietnam Sepak Takraw Federation.

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

On September 11, the Department of Culture and Sports of Hue City announced that the Ministry of Culture, Sports and Tourism had issued a decision to rank two relic sites in the city as national relic sites.

On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

Vị Thanh market – a local rural market in the river region of the Mekong Delta, known for its fresh, clean agricultural produce in Hậu Giang Province. It can be said that Vị Thanh is the most charming "squatting market” in Vietnam.

The program "Top 9 Impressive Tourism Products in Hue," received many votes after two months of implementation. The program was organized by the Provincial Department of Tourism in collaboration with Sai Gon Tiep Thi - a publication of Saigon Economic Times.

You’ve just watched images capturing the romantic beauty of Chá mangrove forest in autumn. The enchanting scenery of Chá mangrove forest always brings about a range of delightful emotions for those who visit, especially in the fall, when the forest transforms into stunning shades of gold and red.

The Mausoleum of Emperor Tu Đuc - Khiem Lang, is located near Vong Canh Hill in Thuy Xuan Ward, Hue City. It is considered one of the most exemplary and beautiful tombs of the Nguyen Dynasty, showcasing the traditional Hue landscape architecture.

The online photo contest with the theme "Experiencing and Moments of Huế Tourism" 2024 has just been launched by the Department of Tourism.

As part of their tour in Vietnam, the duet group consisting of male artist Reinhard Armleder - a cellist and female artist Dagmar Hartmann - a pianist from the Federal Republic of Germany performed a concert at Sông Hương Theater in Huế Academy of Music on the evening of September 5th.

Recently, the tourism industry has coordinated with functional units to strengthen management work, pay attention to tourists' feedback to promptly handle many violations.

Vietnamese tourists and local residents will be granted free admission when visiting the relic sites of the Huế Imperial City monuments on September 2nd.

The festival aimed to promote cooperative relationships in the field of cultural and artistic exchange between Vietnam and countries and regions around the world, as well as to showcase the unique values of Vietnamese dance art.

There are many ways to explore heritage, but discovering it by bicycle offers a unique experience. This will be an exciting adventure and provide tourists with memorable and enjoyable impressions.