On the morning of September 24, Mr. Le Tri Thanh, Chairman of Hue City People’s Committee, had a meeting with H.E. Adam Mulawarman Tugio, Ambassador Extraordinary and Plenipotentiary of Indonesia to Vietnam.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

The 2026 Hue Unicorn Dance Festival officially opened on the morning of September 20 at the Sports Hall at 100 Pham Van Dong St. The event is part of the Autumn Festival activities under the Hue Festival 2026 program and is jointly organized by the Department of Culture, Sports and Tourism and Phu Xuan Ward People’s Committee.

On the afternoon of September 18, Hue Tourism College held a conference on business cooperation to improve training quality. The event was attended by representatives from management agencies, professional associations, and businesses operating in the tourism and services sectors.

On September 17, Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang met with Vietnam Railways (VNR) in Hanoi to discuss a proposed steam train service on the Hue - Danang route, which would connect Hue’s tourism sector with destinations across the region.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

In this issue, Hue Today Weekly brings readers in-depth perspectives from experts and experienced writers across the fields of culture, the arts and the heritage economy. It also explores topical issues of public interest, including regulations on caps for service fees at public educational institutions across the city, on green tourism, and how Japan preserves its historic villages. ​

At Vietnam - Japan Local Cooperation Forum 2026, the thematic session ‘From Heritage Conservation to Cultural Industries: Unlocking Potential and Connecting Opportunities for Local Cooperation’ highlighted how heritage is increasingly being seen as a resource for development when connected with communities, technology, tourism and cultural industries.

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

During this year’s National Day holiday, from August 29 to September 2, Hue City was estimated to welcome over 651,000 tourist arrivals, up about 231% year on year.

Christmas is coming, and many coffee shops in the center of Hue City becomedazzling and sparkling, attracting a large number of visitors for celebrations and photo opportunities.

Situated on the Vietnam-China border, Bản Giốc Waterfall is renowned as one of the most beautiful waterfalls in Vietnam, being the largest natural waterfall in Southeast Asia and the fourth largest in the world among waterfalls located along international borders.

Taking place from November 26 to December 10, 2024, the 'Lotus Life' Exhibition showcases 50 selected pieces from 160 lotus-themed photographs captured over 7 years by the photographer Nguyễn Khoa Huy.

After three years of preservation and comprehensive restoration, the Thai Hoa Palace (located within Hue Imperial Citadel), the site of the coronation ceremonies for 13 emperors of the Nguyen Dynasty and the venue for the most important court rituals, was inaugurated on the occasion of Vietnam's Cultural Heritage Day on November 23rd.

Nearly 200 years after Emperor Minh Mang ordered their creation, with the successful casting of the Nine Dynastic Urns in 1837, the value of this national treasure has transcended national and historical boundaries, rightfully earning its place as a world heritage.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

After more than 150 years of existence, many parts of this historical site have degraded significantly. The provincial People's Committee has allocated over 99 billion VND from the budget for the restoration and preservation of the site. The project will begin in April 2024 and is expected to be completed by October 2027.

The "Wild Sunflower Festival - Chư Đang Ya Volcano 2024" will take place from November 6th to 12th at the Ia Gri communal longhouse area, Chư Đang Ya Volcano region, Nghĩa Hưng commune, Chư Păh district, and at Biển Hồ area in Pleiku city, featuring various cultural events and exciting experiences.

The renowned American travel magazine Condé Nast Traveler has just announced the 2024 Readers’ Choice Awards. Notably, Vietnam is honored to be ranked among the top 20 favorite countries by global travelers.