The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

On March 28th, at Nguyen Tri Phuong Secondary School, the Department of Education and Training, in coordination with the City Chess Federation and the City Sports Training and Competition Center, organized the primary school chess tournament for the 2025-2026 academic year, competing for Huong Giang Cup.

On March 26th, favorable weather drew large numbers of residents and tourists to visit and experience Hue Monuments Complex during the free admission program for Vietnamese citizens on the occasion of Hue Liberation Day.

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

On the morning of March 25th, the Office of Hue City People’s Committee announced that, as part of the Prime Minister Pham Minh Chinh’s official visit to the Russian Federation in Moscow, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee, held a working session with the Russian Federation Tourism Association to promote cooperation and tourism development between Hue City and Russia.

Tam Giang - Cau Hai Lagoon system in Hue City is the largest brackish water ecosystem in Southeast Asia, stretching 68 km, covering a total water surface area of approximately 216 km2. The area is renowned for its poetic sunsets, rich biodiversity, and serves as a popular destination for eco-tourism, photography, and enjoying local seafood specialties.

On the morning of March 25, Hue Tourism College (under the Ministry of Culture, Sports, and Tourism) held its graduation ceremony in 2026.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

Situated on the Vietnam-China border, Bản Giốc Waterfall is renowned as one of the most beautiful waterfalls in Vietnam, being the largest natural waterfall in Southeast Asia and the fourth largest in the world among waterfalls located along international borders.

Taking place from November 26 to December 10, 2024, the 'Lotus Life' Exhibition showcases 50 selected pieces from 160 lotus-themed photographs captured over 7 years by the photographer Nguyễn Khoa Huy.

After three years of preservation and comprehensive restoration, the Thai Hoa Palace (located within Hue Imperial Citadel), the site of the coronation ceremonies for 13 emperors of the Nguyen Dynasty and the venue for the most important court rituals, was inaugurated on the occasion of Vietnam's Cultural Heritage Day on November 23rd.

Nearly 200 years after Emperor Minh Mang ordered their creation, with the successful casting of the Nine Dynastic Urns in 1837, the value of this national treasure has transcended national and historical boundaries, rightfully earning its place as a world heritage.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

After more than 150 years of existence, many parts of this historical site have degraded significantly. The provincial People's Committee has allocated over 99 billion VND from the budget for the restoration and preservation of the site. The project will begin in April 2024 and is expected to be completed by October 2027.

The "Wild Sunflower Festival - Chư Đang Ya Volcano 2024" will take place from November 6th to 12th at the Ia Gri communal longhouse area, Chư Đang Ya Volcano region, Nghĩa Hưng commune, Chư Păh district, and at Biển Hồ area in Pleiku city, featuring various cultural events and exciting experiences.

The renowned American travel magazine Condé Nast Traveler has just announced the 2024 Readers’ Choice Awards. Notably, Vietnam is honored to be ranked among the top 20 favorite countries by global travelers.

Located 320 km from the capital Hanoi, Hà Giang has a complex terrain with many high rocky mountains and rivers. The mountains here are quite rugged, with steep slopes and high passes, and below are narrow valleys and riverbeds.