Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.

On the afternoon of October 26, Hue College of Tourism, in collaboration with Cholimex Food Company, organized a competition in search of Hue culinary ambassador - season 4, 2023, with the theme “Delicious Hue Dishes”.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.

Hue City is selected by the Ministry of Culture, Sports and Tourism as one of seven cities implementing the "Creative Cities Network Development Project", within the UNESCO Creative Cities Network (UCCN). According to experts, this is both opportunity and challenge.

Tour operator Newmarket Holidays (UK) has just launched a new tour to Southeast Asia, exclusively for solo travelers.

On the morning of October 12, the Provincial Union of Literature and Arts Associations organized a workshop themed "Promoting the values of folk culture in the Tam Giang - Cau Hai lagoon area in tourism development".

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.