In recent years, Hue tourism has been quite successful with a new type of tourism - sports tourism, especially running tournaments. However, Hue is a land that can develop other types of tourism, and music tourism is the great potential that needs to be awakened.

On the white sands along the beaches, groups of friends, agencies and businesses are enjoying a series of fun activities together. Summer becomes exciting with team building tours, bonding teamwork in a new land.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Road Affair suggests many travel options from Hoi An or Da Nang to Hue, in which the two most popular public transports are train and bus. In addition, guests can also use vehicles that prioritize personal experiences such as taxis, cars, and motorbikes.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

A fledgling sport notwithstanding, Thua Thien Hue sepak takraw has shown its strength and development. With a team of young and good-quality athletes, Thua Thien Hue sepak takraw gradually changes the color of medals through the tournaments.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

With the theme "Hue in autumn", from July to September this year, the autumn festival within the framework of Hue Festival 2023 has many attractive programs and activities. In addition to the charm, serenity and antiquity of the dreamy Hue, tourists and locals will be immersed in the vibrant atmosphere of a festive season.

On the morning of July 2, the Provincial People's Committee directed the Department of Tourism to coordinate with Vietjet Air, Phu Bai International Airport, and other relevant units to welcome the first international flight by Vietjet Air to Terminal 2 - Phu Bai International Airport.