The 2nd Ancient Capital Hue 3x3 Basketball Tournament - 2025 kicked off on the night of August 1 at Aeon Mall Hue. The tournament is part of the Hue Sports Festival 2025 and it is hosted by NYX Basketball Club.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

In response to International Nature Conservation Day (July 28th) and International Tiger Day (July 29th), on July 28th and 29th, the Central Coastal Nature Museum welcomed hundreds of children from Khai Minh Duc Kindergarten, Super Minds Language Center, along with many local residents and tourists to coming to visit, learn, and participate in a themed educational experience.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.

The inaugural 2025 Central - Central Highlands Nghia Dung Karate-Do Club Tournament officially opened on the morning of July 22nd at Hue City Sports Center. Permanent Vice Chairman of Hue City People's Committee Nguyen Thanh Binh attended the event.

The People's Committee of Hue City has approved the organization of the first race designed to explore the city’s cultural heritage - “Hue Heritage Trail 2025”. This is a highlight event within the framework of Hue’s 2025 Wellness Tourism Week and responding to the 2025 National Tourism Year.

The Hue Festival 2025 Pickleball Tournament kicked off on the morning of July 19th at Louis Pickleball Court, 68A Hoang Quoc Viet Street. This event is one of 11 competitions within the “Hue Sports Festival 2025”, the third community health sports festival.

On the afternoon of July 16, within the framework of the 10th session of the 8th Hue City People's Council, delegates discussed issues related to education-training and tourism in the assembly hall.