Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

Forty distinctive garden houses voluntarily registered to participate in the project, meeting the criteria and gaining approval to join the project for the period 2023 - 2026.

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.

This is the topic of a media creativity contest, which is organized by Thua Thien Hue Institute for Development Studies (HueIDS) in collaboration with the United Nations Development Program (UNDP), to promote and raise the awareness of green transportation in Hue City.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.

On the afternoon of December 4, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee Nguyen Van Phuong had a courtesy meeting and exchange with H.E. Shawn Steil, the Canadian Ambassador to Vietnam to promote cooperation in the fields of education and training, culture (Hue Festival), climate change tackling and environmental protection.

On December 1, the Provincial Center of Information Technology (HueCIT) coordinated with the SMC Hue Co., Ltd. and the Architecture and Urban Research Institute (AURI) (South Korea) to organize the 2nd International Forum themed "Hue - Information Technology - Promoting sustainable development".

Thua Thien Hue boasts nearly 1,300 culinary dishes, ranging from royal delicacies to everyday local food. To preserve these characteristic Hue dishes and promote the local food culture both nationally and internationally, the implementation of 3D digitization is necessary.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.