On the morning of June 9th, Hue City Center for Culture, Information, and Sports organized the opening ceremony and activities for the Hue - Cergy Cultural and Artistic Exchange Day titled “From tradition to modernity”. This event is part of Hue International Arts Festival 2024.

The artifacts selected for identification are representative items typical of the Nguyen Dynasty's royalty and officials, such as the golden throne, palanquins, ceremonial shoes (things used in daily life and rituals), gold and jade branches (interior decorations), and the Xam Huong set (a recreational activity). This initiative marks the beginning of applying technology to preserve and promote the cultural heritage values preserved in Thua Thien Hue.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

On the morning of March 21st, Standing Vice Chairman of the Provincial People's Committee Nguyen Thanh Binh had courtesy meeting with a delegation from the Foreign Affairs Department of Nara prefecture – Japan, headed by Mr. Hitomi Tatsuya, Director of the Foreign Affairs Department of Nara prefecture.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

Forty distinctive garden houses voluntarily registered to participate in the project, meeting the criteria and gaining approval to join the project for the period 2023 - 2026.

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.