According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.

Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

On the evening of February 11 (the 24th day of the 12th lunar month of the Year of the Snake), in the shimmering garden setting of the Royal Treasury Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the “Royal Tet” program, opening a spring celebration space rich in ancient royal tradition. Being held over two nights, February 11 and 12, the program attracted a large number of locals and visitors.

On the morning of February 10, Hue City Police Youth Union, in collaboration with the Hematology and Blood Transfusion Center, Hue Central Hospital, organized the Red Spring Festival 2026. The event drew a large number of youth union members.

On the morning of February 10th (the 23rd day of the twelfth lunar month of the Year of the Snake), under fine weather conditions, Hue Monuments Conservation Center reenacted the ceremony of setting up Neu pole (Thuong Tieu ceremony) in strict accordance with royal court rituals of the Nguyen Dynasty. The activity was part of Hue Festival 2026, attracting large numbers of locals and visitors to observe and experience the event, recreating the atmosphere of the traditional Tet holiday in the former Royal Palace.

On the evening of February 6, at the area in front of the Imperial Academy, Ham Nghi Square, and along 23 Thang 8 (August 23) Street in Phu Xuan Ward, Phu Xuan Ward People’s Committee held the opening ceremony of the “Phu Xuan Tet - Colors and Flavors of the Ancient Capital” program, attracting a large number of residents and visitors.

On January 17, the counseling booth of the University of Medicine and Pharmacy, Hue University, at the 2026 Admissions and Career Counseling Fair, drew significant attention from a large number of high school students across Hue City and surrounding areas.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.