The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

A professional training course for swimming and diving lifeguards in 2025, organized by the Department of Culture and Sports, is taking place from May 15 to 19 at the city's Sports Center (the swimming pool at 2 Le Quy Don Street). A large number of trainees from the sports and education sectors, as well as water sports businesses in the city, are participating.

On the morning of May 12 (the 15th of the lunar April month), the Vietnam Buddhist Sangha (VBS) of Hue City solemnly held the Grand Vesak Celebration 2569 at Tu Dam Pagoda (Truong An Ward, Thuan Hoa District), with the presence of a large number of monks, nuns, and Buddhist followers.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

The inaugural Van Xa “Steps of Ancient Fragrance” Race 2025, organized by the People’s Committee of Huong Van Ward (Huong Tra Town), will be kicked off on the morning of April 27th. As of April 24th, over 2,000 runners have registered, making it the local race with the highest number of participants ever recorded.

In the 2024-2025 National Excellent Student Exam, students from Hue City achieved 85 awards, placing Thua Thien Hue among the top-performing provinces nationwide. This marks a record-breaking year with the highest number of national awards ever achieved by the city’s teams.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.