In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

Visitors at the Hue Singing Performance Space on Le Loi Street in Hue recently enjoyed an unexpected musical experience as the powerful rhythms of the West African Djembe blended with the familiar melodies of Hue Singing. Bringing this distinctive sound to the former imperial city was Michael Schmidt Kanté, a French musician who has spent years traveling across continents to study and perform traditional music.

On the morning of June 29, the 2026 professional training course for swimming and diving lifeguards officially kicked off at Hue City Sports Center, drawing nearly 100 participants, including officials and employees from agencies, organizations, and businesses across Hue.

On June 27th, the University of Sciences, Hue University, in coordination with the People's Committee of Thuan Hoa Ward, organized the 2026 “Exchange Festival”, attracting a large number of pupils, students, parents, and local residents.

On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.

Along the length of Vietnam’s S-shaped land, the lotus is deeply familiar to every Vietnamese. In Hue, the lotus is not only an economically valuable agricultural crop but also one of the defining cultural symbols of the land.

For over twenty years, artist Tran Huu Nhat has quietly traveled through rivers, temples, the citadel in Hue in his journey of recreating sketches of Than Kinh Nhi Thap Canh _ the twenty beautiful landscapes of Hue mentioned in historical records of the Nguyen Dynasty.

On June 26, the Vietnam Women’s Union held a rally in Hue City to celebrate Vietnam Family Day (June 28), under the theme “Touching Hearts, Building Happiness.”

On the evening of June 26, at the Thanh Toan Tiled-Roof Bridge Community Tourism Site (Thanh Thuy Ward), the City Cooperative Alliance, in collaboration with the Thanh Thuy Ward People's Committee, opened the 2026 Product Fair of Cooperatives, Affiliated Enterprises across the city, and Saigon Co.op.

On the morning of June 26, Ho Chi Minh Museum in Hue City, in collaboration with Vietnam Fatherland Front Committee of Thuy Xuan Ward, organized a communication program on moral and lifestyle education within families. The event was held in response to the National Action Month on Domestic Violence Prevention and Control and to mark the 25th anniversary of Vietnam Family Day (2001–2026).