Numerous riverside walking paths along the Perfume and Nhu Y rivers have been and are being invested in and constructed. These not only enhance the urban aesthetics of the city but also serve as key highlights for tourism development.

Many major projects that have completed investment procedures and begun construction in the early months of the year are expected to create new momentum to help Hue thrive.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

In the 2024-2025 National Excellent Student Exam, students from Hue City achieved 85 awards, placing Thua Thien Hue among the top-performing provinces nationwide. This marks a record-breaking year with the highest number of national awards ever achieved by the city’s teams.

Thuan Hoa District Green Park Center is accelerating construction progress on the pedestrian path project running along the Huong River, from Toa Kham wharf to the foot of Dap Da (Stone Dam).

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.

Hue is becoming a fertile ground for strategic investors to set down roots.

The trade connection program between enterprises, cooperatives, and production and business establishments in Hue City with Central Retail Vietnam Group was organized by the City's Center for Trade Investment Promotion and Enterprise Support on the afternoon of March 31.