From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

On the morning of April 25, according to the information announced by the Department of Tourism, from the result of Vietnam’s Provincial Tourism Development Index - VTDI 2024, Hue ranked 9th out of 30 provinces and cities included in the index’s scope of research.

More than 200 books on Hue and the Hue Bookcase project, along with 50 entries from a book cover design contest themed “Hue City – My Hometown” by secondary school students, were on display at Vietnam Book and Reading Culture Day 2025.

“The failure at the 100-mile distance (equivalent to 160km) at the Vietnam Mountain Marathon in December 2024 has only driven me to set new goals in Ultra Mountain Marathon, with a strong resolve to rise from failure,” Nguyen Thi Ngot, a Hue-born runner ranked among the top 10 female amateur marathoners in Vietnam for the 42.195km distance, shared her plans for 2025.

Responding to the “Ao Dai Week”, women across A Luoi have been donning their traditional ao dai, shining in costumes made from Zeng fabric. The fusion of ao dai Vietnam with the intricate patterns of A Luoi Zeng fabric creates a look that is both graceful and deeply rich heritage value.

On March 29, in Hue City, Phu Xuan University held the grand opening ceremony of the Keiser University Vietnam (KUV), Hue Center, with the theme “Greetings to Hue from Keiser University (Florida)”.

In the years from 1930 to 1937, painter Mai Trung Thu was appointed to teach drawing at Quoc Hoc High School. Here, his talent blossomed. Series of his paintings were born, depicting gentle Hue girls, the charming scenery of the Huong river and the temples and royal mausoleums. His paintings in Hue rendered him a solid position in modern Vietnamese painting.

“Sky, Mountains, Water | Allusive Panorama” is a painting exhibition organized by the Art Republik Vietnam magazine in collaboration with Hue Monuments Conservation Center and the French Institute in Vietnam. It will take place from March 25 and last for two weeks at Kien Trung Palace, Hue Imperial Citadel.

On March 13, the Sri Lankan Ambassador to Vietnam, H.E. Poshitha Perera, along with a delegation from the Buddhist and Pali University of Sri Lanka (BPUSL), led by the Most Venerable, Professor Neluwe Sumanawansa Thero, visited, held discussions, and signed a memorandum of cooperation with the Vietnam Buddhist Academy in Hue.

On February 27, a delegation from Mahachulalongkorn University (MCU, Ayutthaya, Thailand), led by Venerable Phramaha Pomchai Sirivaro (Assoc. Prof. Ph.D.) - Vice Rector, Head of the Philosophy Department, visited and worked with the Vietnam Buddhist Academy (VBU) in Hue.