According to the information released by the Department of Tourism on the morning of August 20, based on survey data, the number of tourists to Hue during this year’s National Day holiday (September 2) is expected to keep on rising year-on-year, reaching an estimated 535,000 arrivals.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

On the morning of August 20, thousands of first-year students across Hue City started their new school year. For first-graders, sixth-graders and tenth-graders, it was their first day in a new learning environment, where they met their new teachers and classmates and began a new chapter in their school life.

On August 20, the Women’s Union of Dan Dien Commune held a scholarship awarding program titled ‘Together with You on Your Journey to School’, providing support to 52 disadvantaged students in the commune ahead of the new school year.

Among Vietnamese cities, Hue stands out as an ideal city to build a future "15-Minute City." There, all daily essential needs of residents - such as work, education, shopping, healthcare, entertainment, and relaxation - can be reached within a 15-minute walk or bicycle ride. This idea is currently being pursued and researched by female architect Tran Thi Quynh Huong, a young Hue native dedicated to sustainable urban development.

Throughout the many decades he has lived and worked both in Vietnam and abroad, Prof. Dr. Bui Duy Tam has always held a special affection for Vietnam’s traditional Ao-dai. To him, Ao-dai is not merely a beautiful garment, but one that embodies the history, identity and self-respect of a nation. On the occasion of his return to Hue and his visit to Quang Trung Primary School - where he sponsored the tailoring of five-panel Ao-dai for nearly 1.500 students, Prof. Dr. Bui Duy Tam spoke with Hue Today Weekly about his aspiration to revive Vietnam’s national dress.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

On the morning of August 12, Vice Chairman of Hue City People’s Committee Ha Van Tuan received and held a working session with Mr. Lasse Pedersen Hjortshøj, Commercial Counsellor and Head of Economic Diplomacy and Trade at the Embassy of Denmark in Vietnam, along with representatives from Carlsberg Vietnam.

One day in mid-July, Vo Que, the poet, and the Hue City Museum of History jointly launched his publication of ‘Loi ca chau ngoc’ (tentative translation: Exquisite Lyrics). Many audience members could not help but be moved by the heartfelt devotion of a man deeply attached to Ca Hue (Hue-Singing music).

On the afternoon of August 10th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang met with Ms. Dang Thi Thu Ha, Ambassador Extraordinary and Plenipotentiary of Vietnam to Turkey, and Dr. Vu Le Thai Hoang, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Austria.